Axiom Brand Playground

There has been a seismic shift in consumer behaviour. At Axiom, we are creating the ultimate play proposition for our experience hungry consumers, with a greater focus on things to do rather than things to buy. Play lets us engage with products and the world around us. However old we are, play distracts and entertains us, but it also informs and inspires us.
Please take time to enjoy our ‘Brand Playground’ video - feedback is always welcome.

AXIOM BRAND PLAYGROUND
We are pleased to announce brand partnerships with H&M, Mango, New Look, JD Sports & Watches of Switzerland Official who will all occupy major new stores at Axiom alongside existing anchor brands Marks and Spencer, Primark, Next & Boots UK.
Designed as a Brand Playground, Axiom will deliver a customer focused experience with a clear future-of-retail vision including spaces where brands can connect with their customers in new ways. We are encouraging bra...nds to surprise and delight visitors allowing them to experiment and evolve in the new retail landscape.
Axiom is one of the best connected destinations in the United Kingdom at the heart of, and with direct access from, the northern motorway network. Macro and micro demographics are outstanding. Located in one of Europe’s most underserved retail catchments, it is the perfect location for flagship stores with 9.5 million people within 60 minutes’ drive.
Within the 106-acre estate, we are making a huge investment in sport, leisure, events, adventure, digital and F&B concepts. Axiom will be a next-generation, experience-driven flagship destination unlike any other in the UK.
See More

AXIOM UPDATE

Following the great response to our last poll looking at where people shop, we'd like to find out who you like to go shopping with?

Thanks to more than 250 people who took part in our poll this week. The results highlight how, whilst people still prefer to shop in store, consumer preferences are evolving with online becoming an integral part of the way we shop. Axiom will be designed with this in mind, offering our guests a digitally integrated destination, enhancing their experience and paving the way for the future of retail."

The face of retail is changing.
Where do you do the majority of your shopping?

With the consultation period now closed, we are able to reveal just how well our stadium plans have been received - find out more here...

And finally, the last video of the trio...

And the second instalment...

Here is the first video we launched at our public consultation.

With just two days remaining to send us your feedback on our proposals, we will be posting the three videos shown at our public consultation.
Keep an eye out for each of these and leave us your comments at the link below...

A big 'thank you' to the almost 700 people who attended our consultation events last week.
The feedback from attendees was extremely positive on both the retail aspects of the proposal and the new Castleford Tigers stadium design.
The consultation is ongoing and we will consider the feedback received and factor any changes into our updated design.
... We’d still like to hear from those who couldn't make it to either of the consultation days and you can view our proposed designs and provide feedback on our website.
See More

There's still time to have your say on the stadium and retail & leisure development designs.
We are at the Glasshoughton Centre until 8:00pm tonight to answer any questions you may have about the development.
Thank you to everyone who has come to meet the Axiom team so far.
... If you are unable to attend today, the exhibition material will be available on our website until Sunday 8th July.
http://www.axiomyorkshire.co.uk/have-your -say/
See More

Ahead of our public consultation later today and tomorrow, we are pleased to give all you Castleford Tigers fans and local residents a sneak peak at our stadium design.
There’ll be plenty more to view today and tomorrow, and we look forward to seeing many of you there.
We will be in the Tiger Bar at Wheldon Road today from 10.00am until 8.30pm and at the Glasshoughton Centre tomorrow from 10.00am until 8.00pm. Feel free to call in to find out more, ask questions and have your say on the design of the stadium and retail & leisure development.

In case you missed it: See the post below for our exciting announcement regarding the public consultation.
Thanks so much for all your questions and comments, please bring them along to the event where we can take you through the detailed plans and associated timescales.
If you can’t make the event, please submit your questions on our website linked below...

Calling all Cas fans and local residents!
We can now confirm timings for the public consultation on the Axiom development and new Community Stadium for Castleford Tigers.
Held on Thursday 21st June: 10am – 8.30pm & Friday 22nd June: 10am – 8pm, the events will be an opportunity to view the current proposals, ask questions and provide feedback to the team.
... Thursday’s event will be held in the Tiger Bar at Wheldon Road, whilst Friday’s will take place at the Glasshoughton Centre on Leeds Road.
See More

Check out Leeds.Live's tour of the Axiom site and listen to the full Best in Leeds podcast with some of our Axiom Team...

UPDATE
Local residents and Cas fans have the opportunity to have their say on the detailed design proposals for the Axiom development including the new Community Stadium for Castleford Tigers​
A public consultation will be held on Thursday 21st & Friday 22nd June. Stay tuned for further details...