The History Of Advertising Trust

The Vimto collection at HAT ranges from the company's 1908 founding to present. From drinking a Vimto as a health tonic in the aromatic environs of a herbalist shop, to shlurping a can on a garage forecourt, the brand's complete story lies in its archive.

Adverts were once hand-painted directly onto buildings. Many survive, often faded, clinging to the walls that host them. These ghost signs provide a window onto the past and showcase individual craftsmanship, style and technique. http://ow.ly/t4c750pDSoP

We would like to wish all our supporters and friends a very Happy Easter. We are now closed for egg-eating but will re-open on Tuesday 23rd April.

On this day in 1951, the Peak District was designated Britain's first National Park. In the same spirit, we thought we would share these scenic views for your enjoyment and wonder.

From the first season at Skegness until the late 1960s, visitors to Butlin's wore a small enamel badge to identify themselves as guests. With each year, came a new design, specific to each resort. The first image below shows the Founder's Badge (Skegness, 1936).

Some of the tools of our trade.

Some friendly advice from The Dental Board of the UK. (c. 1930s-1940s)

Our Inspiring Minds project shares the stories of some of advertising’s most influential figures. The filmed interviews featuring adland legends, like Sir Alan Parker, talking about their lives & work, are an enduring inspiration. http://ow.ly/ZdbZ50pDno5

During WWII, Billy Butlin was charged with locating and building military training facilities at Filey, Pwllheli, and Ayr; later to become Butlin’s resorts. He was also Director General of Hostels, supporting the wellbeing of some 50,000 women doing vital work in munitions factories. This letter from the Civil Defence Authorities gave Billy the freedom to travel around Britain without restriction.

This further illustration of Butlin’s, Filey, in 1946 by Captain Bryan de Grineau, depicts the iconic chalet lines. What’s more, on the reverse, it has a preliminary sketch of a chalet’s interior. A magical insight into the artistic process.

These drawings depict Butlin’s, Filey, in 1946. They were produced by Captain Bryan de Grineau, an architectural artist, for the Illustrated London News. We think they are enchanting. (HAT manages, catalogues, and activates the Butlin’s Heritage Collection)

Enough procrastination. These are the answers to part two of our animals in adverts quiz.

Now that you have had your lunch, have a go at identifying 4 more brands that used animals in their campaigns. (Answers to follow at 16.30)

Time to stop deliberating. Here are the answers to part one of our animals in adverts quiz.

A quick quiz to test your Wednesday wisdom. Can you identify the 4 brands these animals are helping to advertise? (Answers to follow at 13.00)

Our archive building is situated on the Raveningham Estate, under big Norfolk skies, which means our daily commutes look like this...

An audio-visual balm for a Monday in 2019. Click the link, sit back, and just be for a minute (and 2 seconds). https://www.hatads.org.uk/…/66df59e8-10 0e-4a26-87a8-0c84a3b…

There is much more to our archive than yellowed-papers and grey boxes. Far from being drab and dreary, it is bursting with colour, sometimes even edging towards, dare we say, neon.