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I champion brand as operating system. This approach takes the idea of brand as operating principle to the next level and to its logical conclusion. It involves the handling of brand assets, both tangible and intangible, as elements and principles within a brand identity system; in the same way that assets are created and managed within a digital operating system. This approach enables clients to better engage audiences, go-to-market, advertise and deliver products and services via their brand assets
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Keywords: advertising services