23Red - Integrated Creative Communications Agency

About 23Red - Integrated Creative Communications Agency

What is 23red?

23Red - Integrated Creative Communications Agency Description

OUR APPROACH:

Over the years, there’s been a lot of talk about how to change consumer’s attitudes towards brands.

In the 50s and 60s, campaigns made people THINK. But procrastination ultimately delayed the brand engagement.

Then in the 80s and 90s campaigns were all about making people FEEL something towards the brand, but that didn’t always create a response.

At 23red, we believe that in today’s fast-paced society, doing is more powerful than feeling or thinking. Getting someone to DO something with or for your brand is not only easier, it has the power to change attitudes instantly.

HOW WE MAKE PEOPLE DO THINGS: -

We find the motivating insight, turn it into an engaging creative idea and deliver it through relevant touch points when they’re closer to the point of purchase or behaviour.

Reviews

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Who doesn't want to be a little bit famous? Jody Hall has joined 23red to launch our new PR offering: Fame23. Jody comes to us from freuds, where she launched campaigns such as Change4Life, Stoptober and Dementia Friends, as well as leading Durex's provocative Give A F**k campaign across 23 markets. Jody is a (nearly) lifelong vegetarian, has a misguided passion for Southampton Football Club and is a mum to two young boys. Welcome Jody! https://www.prweek.com/…/ex-freuds-dire ctor-lead-new-pr-off… ​ ​

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We’re on a mission to reduce waste. And luckily for us, last year we had the opportunity to work with @citytosea_ on their National Refill Day campaign, which won GOLD for consumer Engagement/Marketing Campaign of the Year at @ediedotnet 2020 Sustainability Leaders Award. Congrats to all involved!

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We are incredibly proud to be a part of Public Health England’s #everymindmatters campaign, has launched in partnership with NHS. The campaign encourages people to visit Every Mind Matters (https://www.nhs.uk/oneyou/every-mind-mat ters/) to discover simple steps to look after their mental health.

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Another 23red behaviour change campaign in action! Together with @WRAP we’re calling on businesses from across #hospitality & #foodservice to reduce the amount of food wasted and #StandUpForFood

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It’s #OrganDonationWeek! We’re supporting NHSBT by bringing partners on board to raise awareness of the upcoming change in law around #organdonation which will help save more lives. To find out more about the law change and to make your choice visit https://bit.ly/2Z625Rw #passiton

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We're incredibly proud to have worked with Change4Life and Disney on this year’s 10 Minute Shake Up campaign, which aims to get kids moving with their favourite characters from Disney and Pixar’s Toy Story 4 and Incredibles 2, and Disney’s The Lion King and Frozen.

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3 of our award-winning campaigns have been nominated for the Ocean Outdoor Grand Prix award! Virtual blood Donation (NHS Blood and Transplant), One You Active 10 (Public Health England) and Hydration Station (City to Sea) have all been nominated. Please vote for one of our campaigns here: https://bit.ly/2VGjHyy

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Great to see The Little Land of Big Lunches, our project created with The National Lottery Community Fund and the Eden Project Communities, covered in MarComm News! The Little Land of Big Lunches popped up in London over the weekend to generate awareness and participation in #TheBigLunch. London was the first in 6 stops the Little Land of Big Lunches roadshow is making, with five more scheduled in Cardiff, Glasgow, Liverpool, Belfast and Nottingham.

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This International Women's Day, Jane Asscher asks; is your agency doing enough to enact cultural change? https://bit.ly/2NQc8lV #IWD2019 #BalanceForBetter

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Today Change4Life is on the road with Amazon Treasure Truck UK to help families ‘Make a swap when you next shop’. According to Public Health England, children are consuming 2,800 extra sugar cubes a year, the equivalent of 18 years’ worth of sugar by the time they reach ten years old. Consuming too much sugar increases the risk of obesity and dental decay.
Making simple everyday swaps can make a big difference to the amount of sugar your child’s eating and we’re proud to have... worked on this exciting innovation to encourage families to try a sugar swap. Supported by six of our Change4Life partners – Metcalfe's skinny Popcorn, Soreen, Dole, Weetabix, Fruit Shoot and Green Cola, at the Treasure Truck, families will receive a Change4Life ‘sugar swap’ goody bag containing lower sugar products from our supporting partners, enabling them to realise the range of lower sugar options available.
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During the photoshoot for our recent NHS Blood Donation and Clear Channel Outdoor our wonderful volunteers took some time to talk to us about the importance of blood donations. Here's Amit explaining Thalassaemia Major and the incredible impact blood donors have had on his life. For more information please visit: https://bit.ly/2DeV8AQ
#GiveBlood

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Very proud to see our new work with NHS Blood Donation and Clear Channel Outdoor go live. The innovative campaign uses real-time dynamic blood data on digital poster sites to encourage people to #giveblood , showing how we can harness the power of tech for good. For more info visit: https://bit.ly/2WmRZrk

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The newest Change4Life campaign launched today and we’re really proud to be involved. Making one or two simple swaps when you next shop can make a real difference. Search Change4Life for more information to help cut down on the sugar #MakeASwap

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We're very proud to be involved in the new THINK! campaign for Department for Transport and so glad we got to work with the brilliant Fully Focused Productions again. The first of three films is now live:

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Another brilliant win and another great award to add to the shelf! Well done to everyone involved from 23red, Fully Focused Productions and Network Rail. Thanks to The Drum for another great evening!

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We're very proud and excited to have been nominated for 3 awards for the Drum Social Purpose awards (Best in Community Engagement, Best Video Campaign & Best in Content Marketing) for the project we worked on with Fully Focused Productions & Network Rail #DrumAwards https://bit.ly/2T9Dc1A

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Happy Diwali from everyone at 23red! We've spent the afternoon learning, celebrating and eating! .

More about 23Red - Integrated Creative Communications Agency

23Red - Integrated Creative Communications Agency is located at 20 Northdown Street, N1 9BG London, United Kingdom
+44 (0)20 78435900
http://www.23red.com