48.1 - A Creative Agency For Food & Drink Brands
About 48.1 - A Creative Agency For Food & Drink Brands
We work with brands across the UK to outsmart their rivals, serve more customers and grow their business.
48.1 - A Creative Agency For Food & Drink Brands Description
We're a team of food & drink loving, London living marketers with years of experience in the hospitality industry.
And one fateful day (it actually took about 3 months but that would make for a really long movie and who really has the time) we got together and figured, hey! Why don't we do our bit to help connect great food, drink and hospitality brands with the people that appreciate them just as much us?
So, happy ending and all, we did.
Like us if you want - we won't say no to a friendly thumbs up - but we're all about the followers: the people with an unquenchable thirst for food & drink news, and a slightly-rage filled hunger for industry opinion.
Thanks for the support.
Reviews
This is our last Facebook post, at least for a while.
We added a business page under the auspice that 'this is what you needed to do.' Recently, we've found ourselves disengaged from the platform and rarely monitoring its contents.
We only have a small following here. If you do want to read more from us - including interviews with people that run food & drink brands, our own opinions on the industry we know and love, and a curation of the best from around the web on tech, de...sign and dining - then head over to one of the following:
- Instagram | @fortyeightpointone - Twitter | @fortyeight_one - LinkedIn | linkedin.com/company/11089023 - Our blog | fortyeight.one/food-and-drink-blog/
We'll keep this page up, essentially for the purpose of maintaining this post.
Take care
48.1
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Interview No. 11
This week, we talked with Bunmi Okolosi, Founder of Kajola, about why there aren't more women in kitchens, the London dining scene, drinking in Amsterdam and BLOODY G&Ts!
The latest from the blog 👇
... https://www.fortyeight.one/…/founder-in terviews-bunmi-okol…/
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"Sheila, look! A restaurant group that makes decisions with a shred of common sense and empirical information!!!" Whatever next...
"Business models are what connects a technology’s potential with real market needs and consumer demand."
Well put. And considering the power of distribution across all formats in the modern world (we're connected by the internet; messages and products can be personalised based on rich data; we can offer same day delivery via drones etc.), the power of the business model is further amplified.
Less products. More strategy. What does the next great business model look like?
Interview no. 10 (The Big 1-0)
This week, we talked with Tarryn Gorre, Co-founder of Kafoodle, about consumer dining trends, the role of tech in hospitality and why nobody is eating burgers on a Monday.
The latest from the blog 👇
... https://www.fortyeight.one/…/founder-in terviews-tarryn-gor…/
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As tools become decentralised, how can businesses defend their market position? Data. Loads of data. And smart systems that apply that data.
You know what, those Tenzo guys have some serious taste.
This role can fix your marketing function. So why haven't you heard of it yet?
The latest from the blog 👇
https://www.fortyeight.one/2018/04/26/mar keting-ops/
Loyalty isn't passive, obviously. And loyalty doesn't revolve around discounts (do you want them to be loyal to you, or the offer?).
As personalisation, experiential marketing and content marketing take hold - in an era where relationships with brands is largely digitised - this piece argues that relevance is the key to modern consumer loyalty.
Hard to argue, right?
What they said
This role can fix your marketing function. So why haven't you heard of it yet?
The latest from the blog 👇
https://www.fortyeight.one/2018/04/26/mar keting-ops/
Would you trust vending machine food? How long before we *all* trust vending machine food? And what does this mean for retail outlets?
The real story here is how businesses no longer need to create physical products first, then think about how to market them.
Micro brands can go straight to consumers via email & social using targeted ads, then produce and distribute the products that sell on demand.
This has worked for services forever, but not physical products. Marketing-first manufacturing is here.
How to consider context in design & strategy, the drunken, late-night pizza way.
UX, cursing and kittens. Sign me the hell up.
An important, often-missed note on specificity in marketing.
Don't: - Say 'quick'
... Do - Tell me how long it takes in seconds or minutes. Illustrate the point. And tell a story about what the customer does during that time.
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Interview no. 9
This week, we talked with Tom Dewhurst, founder of Ordoo, about the data void in hospitality, mass adoption of mobile ordering, and replacing cheap cider for craft pale ales.
The latest from the blog👇
... https://www.fortyeight.one/…/founder-in terviews-tom-dewhur…/
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I love this man.
Remember when Deliveroo used to charge 10%? Me neither. So, if your restaurant relies on MealPal then we have some words of advice.
The latest from the blog👇
https://www.fortyeight.one/…/04/22/subs cription-not-mealpal/
Innovative ideas delivered with friendly, professional personality. Everything clearly explained and skilfully executed. I'd recommend them for any creative branding in the food and beverage industry.