Abundance Digital Marketing

Advertising has always been a risky business. 100 years ago, the founder of Unilever is reputed to have said: "I know that half the money I spend on advertising is wasted; the trouble is, I don't know which half". The digital revolution was meant to eliminate waste by making advertising more accountable to the business. However, its early promise has failed to live up to the hype. Too many businesses continue to waste advertising money off-line and online – even in the most popular online channels like Google AdWords or pay-per-click (ppc) search advertising. Why do advertisers continue to waste money? It is because their Google AdWords or PPC campaigns are built on weak foundations: a superficial understanding of the business and of the behaviour of the customers who determine business success. It is because they fail to understand risk and how to manage risk in order to minimise wasteful spending.
Social Link - Linkedin: http://www. linkedin.com/company /abundance-digital-marketing
Keywords: sales