Aksel Digital

CARE:Every business need loyal customers. Remember getting new ones are more expensive. So use retention tactics and take good care of your customers. And remember, customers love personalised offers and tend to buy again. Ask their opinions and reviews. Use personalised e-mail marketing, SEO and online loyalty schemas. #digitalmarketing #digitalagency #seo #marketing #marketingtips #marketing101 #marketingstrategy #socialmediamarketing #socialmedia #business #businessowner #entrepreneur #entrepreneurship #entrepreneurmindset #growyourbusiness #buildyourbrand #searchenginemarketing #searchengineoptimization #searchengineoptimisation #searchengines #searchengineranking

PURCHASE: This actually is the stage where consideration turns into action. Prepare relevant content for the people who come with the purchase keyword like location words or #buy #priceof etc. You can use SEO, PPC and E-mail marketing.
#digitalmarketing #digitalagency #seo #marketing #marketingtips #marketing101 #marketingstrategy #socialmediamarketing #socialmedia #business #businessowner #entrepreneur #entrepreneurship #entrepreneurmindset #growyourbusiness #buildyourbrand #searchenginemarketing #searchengineoptimization #searchengineoptimisation #searchengines #searchengineranking

CONSIDERATION: This is the phase that buyer does research, discovers and in a loop searches again. They might search to see how to solve a problem/need/want and then discover different types of solutions which then turns to research phase again to deeply consider which solution is the best, what type of companies provide that solution, whom to hire etc etc. As a business, best tools of digital marketing for this phase are usually SEO, Video Marketing, PPC Search Ads and E-mail marketing.
#digitalmarketing #digitalagency #seo #marketing #marketingtips #marketing101 #marketingstrategy #socialmediamarketing #socialmedia #business #businessowner #entrepreneur #entrepreneurship #entrepreneurmindset #growyourbusiness #buildyourbrand #searchenginemarketing #searchengineoptimization #searchengineoptimisation #searchengines #searchengineranking

AWARENESS: The realisation of a need or want. “I am cold at home”, “I need a lawyer for my mortgage”, “I want those shoes Kathy wears”. -> Use Social Media and display Advertising at this stage. Make them aware about your product/service and its benefits. At this stage, you only want to nudge them a bit to the next stage. #digitalmarketing #digitalagency #seo #marketing #marketingtips #marketing101 #marketingstrategy #socialmediamarketing #socialmedia #business #businessowner #entrepreneur #entrepreneurship #entrepreneurmindset #growyourbusiness #buildyourbrand #searchenginemarketing #searchengineoptimization #searchengineoptimisation #searchengines #searchengineranking #buyer #buyerjourney

Appear in Google’s Answer Boxes otherwise known as “ranking zero”. To be able to do that you need featured snippets. #digitalmarketing #digitalagency #seo #marketing #marketingtips #marketing101 #marketingstrategy #socialmediamarketing #socialmedia #business #businessowner #entrepreneur #entrepreneurship #entrepreneurmindset #growyourbusiness #buildyourbrand #searchenginemarketing #searchengineoptimization #searchengineoptimisation #searchengines #searchengineranking

Built Long-Tail Keywords: less competitive but higher conversion rates. Helps with content silos as well. Gain authority with them instead of getting lost in the crowds. #digitalmarketing #digitalagency #seo #marketing #marketingtips #marketing101 #marketingstrategy #socialmediamarketing #socialmedia #business #businessowner #entrepreneur #entrepreneurship #entrepreneurmindset #growyourbusiness #buildyourbrand #searchenginemarketing #searchengineoptimization #searchengineoptimisation #searchengines #searchengineranking

Go Mobile: Being optimised and responsive for mobile is not enough any more. Start creating AMP (Accelerated Mobile Pages). Remember, this is all to create a better user experience and to provide more value, thus better SEO.
#digitalmarketing #digitalagency #seo #marketing #marketingtips #marketing101 #marketingstrategy #socialmediamarketing #socialmedia #business #businessowner #entrepreneur #entrepreneurship #entrepreneurmindset #growyourbusiness #buildyourbrand #searchenginemarketing #searchengineoptimization #searchengineoptimisation #searchengines #searchengineranking

Go Mobile: Being optimised and responsive for mobile is not enough any more. Start creating AMP (Accelerated Mobile Pages). Remember, this is all to create a better user experience and to provide more value, thus better SEO.
#digitalmarketing #digitalagency #seo #marketing #marketingtips #marketing101 #marketingstrategy #socialmediamarketing #socialmedia #business #businessowner #entrepreneur #entrepreneurship #entrepreneurmindset #growyourbusiness #buildyourbrand #searchenginemarketing #searchengineoptimization #searchengineoptimisation #searchengines #searchengineranking

Create More Video Content: Video is more important than ever. Not only users like it but because they spend more time on your content, Google likes it. Take advantage of new highly smart, easy to use video edit apps and you are good to go. #digitalmarketing #digitalagency #seo #marketing #marketingtips #marketing101 #marketingstrategy #socialmediamarketing #socialmedia #business #businessowner #entrepreneur #entrepreneurship #entrepreneurmindset #growyourbusiness #buildyourbrand #searchenginemarketing #searchengineoptimization #searchengineoptimisation #searchengines #searchengineranking

Optimise Voice Search. 20% of all searches are voice searches and It is growing. Utilise your phrases accordingly. Don’t forget to use rich snippets. #digitalmarketing #digitalagency #seo #marketing #marketingtips #marketing101 #marketingstrategy #socialmediamarketing #socialmedia #business #businessowner #entrepreneur #entrepreneurship #entrepreneurmindset #growyourbusiness #buildyourbrand #searchenginemarketing #searchengineoptimization #searchengineoptimisation #searchenginemarketing

Engage with your target audience. Since your competitor’s audience is also your target, engage with them too. You can find other ways to help them by listening to their needs and wants. #digitalmarketing #digitalagency #seo#marketing #marketingtips #marketing101 #marketingstrategy #socialmediamarketing #socialmedia #business #businessowner #entrepreneur #entrepreneurship #entrepreneurmindset #growyourbusiness #buildyourbrand

Use their weaknesses to improve. If they are not good in a social channel or missing SEO or having bad reviews on sth, take the opportunity to improve your business in that area. #digitalmarketing #digitalagency #seo#marketing #marketingtips #marketing101 #marketingstrategy #socialmediamarketing #socialmedia #business #businessowner #entrepreneur #entrepreneurship #entrepreneurmindset #growyourbusiness #buildyourbrand

Guest posting and relationship building: offer your competitors a guest posting on your own blog and see if you can write on theirs too. These will give you both more industry opportunities. #digitalmarketing #digitalagency #competitors #seo#marketing #marketingtips #marketing101 #marketingstrategy #socialmediamarketing #socialmedia #business #businessowner #entrepreneur #entrepreneurship #entrepreneurmindset #growyourbusiness #buildyourbrand

Follower Cultivation. A percentage of your competitors followers will express interest in your brand as well giving you a relevant audience. You might even work with your competitors for a mutual benefit. #digitalmarketing #digitalagency #seo#marketing #marketingtips #marketing101 #marketingstrategy #socialmediamarketing #socialmedia #business #businessowner #entrepreneur #entrepreneurship #entrepreneurmindset #growyourbusiness #buildyourbrand

Brand Differentiation: Learn everything about your competitor online and find what is unique about you. What is your selling point over them. What makes you different? #brand #marketingtips #marketing #digitalmarketing #digitalagency #marketingstrategy #marketing101 #marketingdigital #marketingdigital360

2. Link Building & Mirroring: Link building is not as important as it was before. But high authority links still works. Get inspired by your competitor’s backlinks that you can mirror. You can use a tool like #SEMrush or #moz to check them. #digitalmarketing #seo #searchenginemarketing #marketingtips #marketing #marketing101 #marketingdigital #smallbusiness #seotips #digitalagency #marketingstrategy #marketingagency

1. Free content ideas for your web site, blog, podcast, video etc. Of course do not try to copy their strategy. Instead use them for inspiration, to give you ideas. New ideas always come with new opportunities so let them run your ideas and brain. Also it is always to keep an open eye to follow your market. #digitalmarketing #digitalmarketingtips #digitalagency #digitalmarketer #seo #searchenginemarketing #searchengineoptimization #searchengineoptimisation #contentmarketing #marketing #marketingdigital #marketingtips #marketingstrategy #marketingonline #marketing101

Is content marketing really working? It is known to be the best tools of inbound marketing, true. And there is a correlation between word count and your Google rankings. But, according to Neil Patel, trends are going towards fresh content instead of copycats.
#digitalmarketing101 #searhengineoptimization #searchenginemarketing #marketingtips #digitalmarketing #seo #marketing101 #marketingtips #marketingagency #marketingdigital #marketingstrategy #inboundmarketing