Alias

Sennheiser’s Football Frenzy promotion promises customers 10% off for every goal England score in their latest matches – will it signal victory or turn out to be an own goal?
We discuss how well it’s working, and offer a few of our own simple tips for a World Cup marketing victory: http://www.wearealias.com/…/sennheiser- football-frenzy-wor…/

Now Magazine haven’t pulled any punches in their recent interview with Gemma Collins, classing her the ‘ultimate diva’, but we don’t think it’s all down to her – her PR team should have been better prepared.
Find out more in our latest blog: https://www.wearealias.com/blog/gemma-col lins-pr-team-fail/

Facebook is making huge changes to its News Feed, which will have a massive impact on brands – are you prepared?
Find out what’s going on in our latest blog: http://www.wearealias.com/b…/big-change s-facebook-news-feed/

Did you know that 92% of consumers visit a brand’s website to do anything else but make a purchase – so why are sites so focused on first-time conversions? We discuss what you should be prioritising instead: http://www.wearealias.com/…/92-ecommerc e-website-visitors-…/

Google’s increased the size of the average search snippet, but should you increase the size of your meta descriptions?
We don’t think you should – find out why on our blog: http://www.wearealias.com/…/google-incr eases-search-snippe…/

Morning all! Already scrolled through your Facebook feed a few times today and spotted a few videos? A recent study found that Facebook’s native videos generate 530% more comments than videos posted on YouTube. Find out more: http://www.wearealias.com/…/facebook-na tive-video-interact…/

It’s becoming increasingly important to use semantic HTML5 tags to improve your SEO, but what is a semantic tag? Find out more in our latest blog: http://www.wearealias.com/blog/semantic-t ags-for-seo/

Pantone have announced their Colour of the Year for 2018, and it’s the bold and provocative Ultra Violet. What do you think of the new colour, and more importantly, what does it mean for brands?
Find out more in our blog: http://www.wearealias.com/…/pantone-col our-of-the-year-2018/

Worried that your Christmas marketing efforts didn’t really make the rounds on social? Now that it’s time to evaluate your efforts, it’s worth considering that more and more people chose to share their gift ideas over ‘dark social’.
Learn how to track these kind of shares on our blog: http://www.wearealias.com/b…/christmas- shoppers-dark-social/

A recent study by the CIM claims that many companies don’t truly understand the impact that marketing has on their results. That’s why it’s important for clients and agencies to work together to set clear goals and keep track of what’s happening: http://www.wearealias.com/…/demonstrate -the-value-of-marke…/

When Randall & Payne had to put a video together for the Gloucestershire Business Awards, we showed them that stepping away from the typically stuffy corporate promo was a better way to get people to connect with their business.
Watch the video on our blog: http://www.wearealias.com/…/randall-and -payne-video-glouce…/

The humble hashtag changed the world when it was introduced to Twitter in 2007. Ten years on, how might the social media landscape change next? We think about where social might head become on our blog: http://www.wearealias.com/blog/hashtag-at -10-what-next/

We recently shot a brand video for SDI, taking a peek behind the scenes as they create, make and install innovative POS and retail displays: https://www.youtube.com/watch?v=aiKyqUIyG Co

Had a play with Google Analytics's Intelligence feature yet? We think it's a bit of a game-changer, making Analytics even easier to use. Find out more about it on our blog: http://www.wearealias.com/blog/google-ana lytics-new-feature/

Getting ready for the GFirst LEP annual review! We're also very excited to hear what people think of the new GFirst LEP website, which we put live today. #glosbiz #business #b2bmarketing #marketing

We're at The Growth Hub tonight for a celebration, and trying our very best not to dive straight into this gorgeous patisserie display! #glosbiz #networking #marketing #business

Here’s a fun one for Friday – Italian artist Andrea Antoni goes out and finds Pantones in the real world, then posts the results on his Instagram. Have a look at his work on our blog: http://www.wearealias.com/…/andrea-anto ni-pantone-photogra…/

Using Google Posts yet? It’s a great tool for all businesses, but invaluable for hotels and restaurants. Find out more on our blog: http://www.wearealias.com/…/google-post s-for-hotels-and-re…/