Anita Mcaloren Business Development Coach

Business Networking, Accountability, Visibility and Growth Coach. Founder of The Business Lounge ‘not just networking’ and Ocean Coaching for your wave of inspiration

Hi, I’m Anita, a Business Development Coach and Business Networking Director with over 25 years experience in Business and Marketing in the Publishing, Retail, Advertising, Small Business, and Local Press Sector.

I’m an Accredited Performance Coach who studied and worked my backside off to gain a credible diploma. I’ve not just read the books on business, I’ve lived it; I’ve run businesses for over 22 years. From business start-ups, through business growth, business change of direction, juggling business and family life often through adversity and massive curveballs. I walk the talk as an empowering, motivational, supportive Business Woman.

I have successfully worked with many businesses; Automotive, Health and Nutrition, Life Coaches, Beauty Therapists, Trades, Freelance Consultants, Wealth Managers, Family Businesses, Small Businesses, Start Ups and empowered the success of businesses who are stuck and need to be supported.

Working within our family businesses, which are now more successful, profitable and not only locally but nationally recognised (in a good way) after rebranding, target marketing, strategy and growth planning, staffing issues sorted, mindset work with my business partner and lots of planning (there was more to it than that! working with your life partner as well as business partner can bring its own challenges)

So on a daily basis I have three businesses to manage, 'Autosparx Vehicle Security' with my husband Michael, my Coaching Practice 'Ocean Coaching' and 'The Business Lounge Not just networking’ which is expanding rapidly!

I am passionate about helping other small businesses, start-ups and those making the leap from employment to entrepreneurship.

My mission is to inspire, motivate and support you to take action, live your life by your rules, embrace life, live each day to the max and to ultimately succeed in all areas important to you.

It is all about the AIMS: Accountability, Inspiration, Motivation and Support!