Apr360 Pr & Marketing Communications

Integrated Public Relations & Marketing; Business Communications; Corporate & Brand Development, Activation & Feedback; Crisis Communications; Reputation.

“Nobody counts the number of ads you run; they just remember the impression you make. ” – Bill Bernbach At APR360 we provide you with real and tangible solutions for your publicity. We employ every format of marketing available to ensure that you, the client, can maximise your every publicity potential, in every situation. Having a Public Relations Strategy is advantageous and cheaper for the client than advertising. The reason is simple. PR works with "Earned Media" (free) through word of mouth recommendations from other satisfied customers. Advertising is much more expensive than PR, is short lived and has an expiry date. Advertising does not build your reputation as a Brand to the public in an ongoing way. PR on the other hand, delivers a much more longer lasting solution. Advertising is "Paid Media". Advertising has an expiry date. PR doesn't have a shelf - life and is much more longer lasting than advertisements because your PR Strategy establishes an ongoing, two-way communication system full of trust and loyalty between & your customers /audience. Engaging public attention into your project or brand is key as your Publicist acts as the bridge of communication between your idea /concept /brand and your customers / audience. Without a clear promotional and media relations strategy your brand or campaign is unlikely to meet its desired audience and that is exactly where we step in as your bespoke publicists, working exclusively for you to simplify public relations, help you achieve desired results and get you to your target sales faster than if you were to attempt doing it all by yourself.