Aug-It

2019 OUT-TAKES #5 - ‘Growing Paynes’
Proper LOL’d when I found this on my laptop! This was our original Facebook pinball creative for Capital Records that myself and junior designer Jordan Caldwell worked on for Liam Payne final version. We never could get that fireball to work in the final version which you can try here !
... https://www.facebook.com/fbcameraeff…/t ryit/387149732222923/
The final projects that we published on FB & Insta, with a little help from my design buddy Marc Wakefield & FB creative shop , have amounted more than 75million impressions to date! But you have to go way back to March to start the journey when AR Instagram open beta was nothing more than a myth, and Spark AR was not the powerful tool it has become today. But we were still pushing it to it’s limits designing fully playable mobile games !!
The project spanned across so many platforms and updates that it also landed itself into the Facebook AR adds beta with a little help from the awesome Vanessa Bakewell & Jane Kinnaird 🥰 Read the report here - https://www.facebook.com/business/success /capitol-records-uk
Try Insta effect here - https://www.instagram.com/a/r/?effect_id= 1123401607850
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2019 OUT-TAKES #4 ‘Cross platforming AR - Insta vs Snap’
This has to be one of my favourite projects of 2019 working on the ‘Cradles’ record for New York producer Sub-Urban.
What made this so exciting was cross platforming from Instagram to Snapchat and it was not without its challenges. ... On the face of it Spark AR for Insta & Lens Studio for Snap seem to function in the same way but there are a lot of intricate differences that make developing the same project for both extremely difficult!!!
Let me know what you think of the results from the video üôÇ Try it - https://www.instagram.com/a/r/?effect_id= 523394861805962
#sparkar #ar #canyouaugit #instagram #effects #snapchat #technology #augmentedreality #tech #suburban # #filters #lens #digitalmarketing #entertainment
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2019 OUT-TAKES - #3 - ‘Mr 6 Times’
After the most amazing trip to Madrid in June to watch the mighty LFC lift the European Cup for the 6th time I could only think of one way to honour our legendary manager Jurgen Klopp - make him into an Instagram AR effect !! Try it yourself here - https://www.instagram.com/a/r/?effect_id= 666181163899609
... #2019outtakes #sparkar #ar #augmentedreality #immersive #instagram #effects #tech #digitalmarketing #filters #lfc #jurgenklopp #6times #championsleague #liverpoolfc #facebook #marketing
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2019 OUT-TAKES - #2 - ‘Live AR Neverland’
Step 1 - spend all January designing AR effects in Spark for live show for Tuck Shop Dance Theatre Step 2 - realise a week before opening show that half of the audience are too young to own smartphones! Step 3 - hire about 100 i-pads... Step 4 - spend a month touring live show trying not to BREAK, LOSE or SMASH i-pads Step 5 - have nervous breakdown, never attempt live AR again... 😂😂😂😂 (Just try and stop me) 😊🥰
#2019outtakes #augmentedreality #instagram #canyouaugit #sparkar #effects #immersive #tech #digitalmarketing #animation #gaming #technology #facebook #ar #entertainment #live #video #filters #instacreators #findingneverland #dance
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2019 OUTAKES - #1 - ‘Winging it!’ 2 mad Mancs at Manchester Wingfest getting stuck right into our augmented reality ‘Chicken Catch’ game for IOS & Android. Year 2 of working on the Wingfest app with version 2.0 brought a whole bunch of new challenges but was worth it for the 4.28mins average user engagement we gained for sponsors. Finding footage of gamers that didn’t involve chicken based obscenities that were safe for work was not easy, but then again it was a Manchester e...vent... Watch this space for Chicken Catch for Instagram & Snap coming later this year 🙂
#augmentedreality #instagram #canyouaugit #sparkar #effects #immersive #tech #chicken #digitalmarketing #animation #gaming #technology #wingfestuk
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A dog is forever not just for Christmas ... #canyouaugit #unilad #pets #augmentedreality

I think we answered our own question over the weekend - 'Can you Aug it!?', the Wingfest attendees certainly can ! Smashed part 1 of Wingfest in London over ther weekend, now its time for part 2 in sunny Manchester this coming Sat/Sun. Our augmented reality app and AR chicken catch game went down a storm and we've already posted some very impressive numbers that might be of interest to those of you interested in AR gamification and expereinces for your brand üôÇ
Of the 8000 p...eople who went to Wingfest, 4800 downloaded the app. Of those, the AR game we created was played 4472 times by 2900 unique users.
Users posted their winnings to social media 1660 times - each of these posts had sponsors logos on.
The sponsors section of the app was viewed 5776 times having spent an average of 3 mins and 54 secs on the app.
Augmented Reality is having such an unbelievable impact at the moment and has the power to improve the marketing of your product or brand! listen to what the creator of Wingfest had to say about working with us...
#marketing #augmentedreality #london #manchester #digitalmarketing #mobilegaming #ar
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Can’t believe it’s nearly time for Wing Fest 2019 !! We are hard at work building the new IOS & Android augmented reality app for the London & Manchester events this year. We are also bringing Facebook AR to the party through Spark AR effects for FB !
https://youtu.be/s4Zu8oq86TI
... #canyouaugit #augituk #augitmodz #AR #ldnwingfest #mcrwingfest #augmentedreality #facebook #effects
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https://aug-it.co.uk/ - When we started to rebuild the Aug-it! website my only goal was to mirror the slick design, great UX and the minimal effort for our clients and consumer to navigate our augmented reality products. Thanks to Jake & Hayleigh - our pals over at Citrus Suite - I think we now have a space on the web that truly represents the Aug-it! brand. Feel free to come and check it out, take a look around, and browse our digital AR products . #canyouaugit #augituk #augitmodz #augitapps #augmentedreality #AR #citrussuite #websitedesign #immersive #mixedreality

So who is off to @lavalvirtual next week !!?? We can't bloody wait!! I will be there Wed - Fri representing @augituk and Open AR Cloud . Get in touch for meet up's, socials, etc , I am up for anything really ... ;)
#lavalvirtual2019 #canyouaugit #openarcloud #augituk #augitplatform #augitmodz #augitapps #augitlive

From day one I have always said that the augmented reality landscape won't be defined by Magic Leap or Hololens or spacial computing, but it will be defined by fashion, youth culture and great design; AR needs mass adoption! But when the next step in the smart device evolution happens will you or your business/ brand be ready? All I know is that my clients who already have Aug-it! products will be !!!!
... #canyouaugit #augitmodz #augituk #augitlive #apple #smartglasses
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So excited to be working on this project with some of the greatest augmented reality minds from around the globe !! Our mission - 'Open AR Cloud's mission is to drive the development of open and interoperable spatial computing technology, data and standards to connect the physical and digital worlds for the benefit of all.' It truly is a remarkable group of people :) As a founder member I will be a community and outreach leader and will be responsible for internal organisa...tional process as well as outreach initiatives to help rally our cause ! You can get involved here www.openarcloud.org #canyouaugit #openarcloud #augitlive #augituk #augitmodz #cloud
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Interviewing for a new PA at Aug-it! HQ today! But who would you give the job to? Alina from Ukraine or Dancing Man Angel...
(Made with Holo AR, Gem tracking, i-movie) #canyouaugit #augituk #augitlive #augitmodz #holo #personalassistant

Microsoft just demoed the Hololens 2.0 at #mwc19 in Visit Barcelona. Looks amazing as predicted, and although made primarily for industry it is definitely the stepping stone to the next level of augmented reality. Eventually the tech will meet in the middle somewhere between industry and culture , and between efficiency and fashion where Aug-it! will be waiting for you all :)
#canyouaugit #augituk #augitmodz #welovear #augitlive ... . . . . . . . . . . . . . . . . . . . . . . #augmentedrealityglasses #microsoft #augmentedreality3d #AR #hololens #hololens2 #augmentedrealityapp #augmentedreality #mixedreality #contentcreators #azure #microsofttheater #microsoftazure #facebookadvertising #instagramfilters #immersivetechnology #smartglasses #marketingstrategies #mixedreality #socialmediaagency #futuretech #futuremaman2019 #glassesfashion #augmented
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@google maps AR is finally just around the corner. The possibilities to integrate this new pathfinding feature into Aug-it! Apps is welcomed with open arms! Can't wait to play around with it :)
#canyouaugit #augituk #augitmodz #welovear #google #augitlive #pathfinding . .... . . . . . . . . . . . . . . . . . . . . #augmentedrealityglasses #amazon #augmentedreality3d #AR #augmentedrealityapp #augmentedreality #mixedreality #contentcreators #facebookadvertising #snapchat👻 #instagramfilters #applewatchseries3 #immersivetechnology #smartglasses #marketingstrategies #socialmediatips #socialmediaguru #socialmediaagency #futuretech #futuremaman2019 #googlepixel #googleanalytics #googlemaps
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Opening night of Neverland (a contemporary dance and AR installation )and I took this live on my Samsung S8 .got loads of great footage but this one really shows how quickly things are moving along and everyone in the audience really enjoyed all of the different AR experiences throughout the show :) Might have Got a bit lucky with Natashas reaction on this one but this video has had no post production and was captured in real time ! Still some tickets left for next week's ...shows www.tuckshoptheatre.org
(www.facebook.com/fbcameraeffects/tryit/8 03699793306191/
#canyouaugit #tuckshopdancetheater #cheshiredance #augmentedreality #ar #immersivedance
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Nearly ready for the first ever Aug-it! live event:) but what's in the boxes ...?? Augmented reality meets contemporary dance in üëâüëâ@tuckshopdancetheatreüëàüë à immersive instilation #Neverland. A UKs (world's?) first powered entirely by Spark AR studio for @facebook & @instagram. An interactive dance and digital story telling experience for young people and families Neverland is a world of possibility shaped by the voices and minds of young people growing up online. Tour kicks off tonight at Pilgrim Arts Centre - find out more at www.tuckshopdancetheatre.co.uk #canyouaugit #augitmodz #augitlive #makingneverland #tuckshopdancetheatre #augituk

I think we can all agree that Focals by North are winning the augmented reality glasses design race by quite a bit at the moment. I think it might be time for a little trip to Toronto Life or Newyork for a special Aug-it fitting and a chance to catch up with the North team on how they see AR designers like us building digital products for their smartglasses? I cant think of a better AR digi product ideas sprint than simply living through them!!!
https://youtu.be/8FlvL2yLmWg
... #canyouaugit #augituk #augitmodz #welovear #torontodesign #focalsbynorth #augmentedreality
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