Babs Consulting

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Marketing Term: Product Differentiation!
Is the efforts of making a product or brand stand out as a provider of unique value to customers in comparison with its competitors.

Five steps to report marketing results like a boss
Author Adam Singer
... Actionable Analysis Analytics Analyzing Customer Data Conversion & ROI
If you don’t have a boss that expects you to deliver results reports on your programs today, you will in the future. But regardless of your current organization’s sophistication with marketing analytics, there’s no reason you shouldn’t step up and report results like a boss.
But what exactly does that mean? I don’t just mean “being awesome” (well, I do mean that too) but I mean being the leader in your marketing organization I know you can be. Following is an overview of the basic steps to get there.
1. Start with a plan What are your goals for marketing? What channels will you use to accomplish them? Do you have alignment and agreement on all metrics from all stakeholders? What will be your reporting cadence?
A fleshed out measurement plan is a requisite prior to implementing any single marketing tactic. Once your plan is in place, channels and tactics determined, and resources allocated, only then are you ready to execute and report results to your team.
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Wicked Marketing Plough (very funny)
A man established a zoo and made the entrance fee N50,000= but no one went there. He reduced it to N40,000= but still, no one came. He then reduced the fee to N20,000= still people didn't come. ... Finally, he made it FREE entrance and soon, the zoo was filled with people. Then he quietly locked the gate of the zoo, set the lions free and made the exit fee N150,000= and everyone paid.
Behind every free gift, there is a possibility of ulterior motives.🤔.
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To Be A Consultant If you have a professional qualification and knowledgeable in business management, business expansion, marketing management, digital marketing- incl. social media, customers’ relationship management (CRM) or you have an expertise in projects and operational management; it will be worthwhile to set up a consultancy firm.
image credit: malyba.

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