Blossom And Wren

Blossom and Wren are a Social Enterprise with a mission to encourage and empower women and girls to take control of their physical and mental wellbeing though design. Part of Blossom and Wrens work is to research design solutions to barriers to fitness and sport participation. One such piece of research will be conducted as a PhD study in to how clothing worn for fitness can be a barrier to some women and girls in taking up sport and exercise due to negative body image and body dysmorphia. These are very serious problems that can affect a multitude of women however it is a larger problem with young girls and teenagers. Blossom and Wren will be working with the University of Bath's Department for Health and Computer Science Department to research solutions to aid positive body image and motivate and encourage women and girls through the use of computer generated avatars and virtual reality. The solution we aim to develop and test consists of: 1) A user platform for co-designing fitness garments2) Avatar development of users through body scanning 3) Virtual reality testing through motivational exergaming. Blossom and Wren aim to produce robust knowledge about ways in which design practice can help solve social science problems.
Social Link - Linkedin: http://www. linkedin.com/company /blossom-and-wren
Keywords: retail apparel & fashion