Blue Orange Uk Branding Marketing Consultants

Blue Orange UK is an Award Winning Creative Digital Brand Marketing Consultants Agency in London, England, United Kingdom, servicing clients in the market segments of E-Commerce, Hospitality, Mobile Apps, Online Gaming, Video Games, Financial Services.

Based in Mayfair London England, Blue Orange UK is a new product, new branding marketing consults agency servicing traditional and digital new media brands and clients in Devon, Avon, Bristol, London England, United Kingdom, Paris, France, New York, USA, Doha Qatar, Bahrain, Mumbai India, The Maldives, Mauritius, Singapore and Tokyo Japan.

MANY OF THE BEST BRANDS WORK WITH US because we deliver Better Ideas, Better ROI Results and Far Better Value for your Money. MANY OF THE BEST BRANDS ALSO WORK WITH US because owners and CEOS recognize the value of partnering a credible brand marketing, advertising, PR partner who delivers on their aims and expectations.

WITH OVER 20 YEARS of award winning experience working with global fortune 500 brands, Blue Orange UK today services clients including Hilton Hotels UK, Mercedes Automotive UK, P& G, Procter & Gamble Olay, Apple INC, HSBC Bank London, BP, IBM, British Airways, BT Mobile, virgin Active, Waitrose UK, Marks & Spencer, Prudential Insurance, RBS Bank.

CREATIVITY, INNOVATION & STRATEGY is at the core of every brand’s ability to stand out and rise above the competition and succeed. Creativity, Innovation and Strategy is the difference between winning and losing, success and failure. In Creativity, Innovation & Strategy, we EXCEL.

CONTACT US NOW, WE’LL SHOW YOU HOW.

ideas@blueorangeuk.com | www. blueorangeuk.com

PLEASE VIEW A FEW EXAMPLES OF OUR BEST WORK HERE
https://www. behance.net/gallery /10731303 /Blue-Orange-Asia-UK-Brand-Marketing-2016-Portfolio

https://vimeo.com/197676686
https://vimeo.com/191470649
https://vimeo.com/196880235

As the global partner of Blue Orange Asia, we have over 20 years of award winning experience with the best accredited agencies in the world at the core of everything we do, giving us the credibility to service clients in the market sectors of New Product Creation and Innovation, New Tech, Bio Technology, E Commerce, Hi Tech, Software, FMCG, Retail, Hospitality, Hotels and Resorts, Travel, Tourism, Luxury, Lifestyle, Healthcare, Wellness, Medical, Sports, Fitness, Financial Services, Insurance, IT, Mobile, Apps, Devices, Gaming, Consumer Goods, Electronics, Recruitment, Fashion, Apparel, Accessories, Automotive, Airports, Airlines, Alternative Energy, ECO Green Living.

Our New Product and New Brand Marketing and Advertising services include Strategic Advertising Marketing Communications, Strategic Brand Marketing Communications, Social Media Advertising, Google Advertising, Advertising Films, Advertising Videos, Corporate Videos, Strategic Brand Marketing, Corporate Consumer Branding, Design, Branding & Advertising Strategy, Digital Media Online Marketing, Viral Media Marketing, TV Commercials, Original Advertising Content, Social Media Marketing, Online advertising, Consultancy, Copy writing, Creative Direction, Photography shoots, Media Strategy, Corporate Video Productions, Digital film Productions, TV Film Commercials , Advertising Post Production, CGI.

As one of the best 'Think Different' Creative Companies in the UK our Clear Point of Difference is in our expertise to create compelling strategic communication ideas that forge long term engagement and relationships. Seeing Things Differently, Thinking Differently isn’t just a Steve Jobs Apple INC positioning statement, or a Salvador Dali thing. It’s what makes every business Great, Stand Out and shine brighter than their competition. It’s also what makes the Blue Orange ‘A Blue Orange’. We make the surreal So Real, and the ordinary Extraordinary.


WHAT IS THE DIFFERENCE BETWEEN AN AGENCY AND A BRANDING CONSULTANCY?
1: As the global consumer landscape changes and consumer habits and purchasing decision making process evolves and changes, it is imperative that brand owners understand where, when and how to spend their valuable and increasingly limited resources.
2: Generally, advertising agencies defined and controlled a brand’s message and through which channels it was broadcast. They would then blitz consumers with intrusive advertising and messages. The goal was to reach as large and as broad a target audience as possible on those platforms with the most extensive penetration.

3: In the social economy, consumers have little faith in such corporate driven messages broadcast across mass media channels to which they are paying less and less attention.

4: Today, customers spend their time in a variety of social networks or in niche online communities with like minded people around the world. It is to these people they look to when seeking information on products and services.

5: Therefore, does this mean the end of advertising agencies and advertising? NO. there is still a need for good advertising agencies that create good work but the process has changed and the advertising agency can no longer be given responsibility for building brands.

6: In the past, branding and advertising used to be elements of marketing. Today, marketing and advertising are now part of branding and it is the brand consultant you should look to if you want to build a brand.

7: This is an outline of the difference between an advertising agency and a brand consultancy. Hopefully this will give you enough knowledge to make an informed decision on who should build your brand.

BRANDING IS STRATEGIC AND ADVERTISING IS TACTICAL. The most strategic actions you will get from an advertising agency will be a brief. The brief will define the proposition that the advertising must communicate and to which segments. But then what? And what about internally? How will you get personnel on brand? Does the delivery driver or sales assistant know what their role is in the delivery of the promise /s made?

A brand consultant will develop a brand plan or brand blueprint that will drive the brand strategy, both internally and externally. This holistic approach will address all key elements of the brand from the copy used in recruitment advertising to customer facing departments and their ability to represent the brand to point of sale and retention strategies and more. The brand consultant will then work with you to determine the best resources to use to get the whole organisation on brand.

It is not possible to define a brand through an advertising brief but it is possible to define a brand through a brand plan or blueprint.

ADVERTISING AGENCIES DO ADVERTISING. That’s what they are good at. In fact some of them are very good at it. Advertising uses creativity and a slick message (normally defined by the organisation) to get your attention.

And this is done via campaigns pushed out across TV, radio, billboards, websites and so on. The idea is that enough people will see the campaign and the message will hopefully resonate with as many people as possible. And of course the agency gets a commission for placing these ads with the channels.

If it doesn’t work you either get the agency to come up with another creative idea and go through the whole process again, get rid of the agency, hire another one and hope they can come up with a creative campaign that does resonate or you can go out of business.

And as consumers have lost faith in traditional marketing and now distrust the messages contained in such campaigns or simply miss them because of the clutter, it is increasingly difficult to build a brand using such a model.

So unless you have very, very deep pockets and can advertise consistently for long periods of time, this approach is simply going to waste valuable resources.

A brand consultant will carry out an audit of your business, industry, processes, systems, stakeholders and more and then determine the best way forward for you.

Solutions may require advertising but will also look to improve R& D, sales, production, supply chains, operations, customer relationships and retention strategies.

3) If you are looking to go with an advertising agency, your strategy is likely to be in the hands of a creative director and his team. If the agency is going through a difficult period and doesn’t have many staff when they win your business, the agency will attempt to employ talent with experience in your industry.

Unfortunately, if the talent isn’t available, perhaps because they are working for competitor agencies, you will end up with sub standard people working on your brand and your chances of success are reduced further.

Because branding is a strategic institutional initiative, not a marketing initiative and therefore must have the buy in of executive management, a brand consultant will insist on having C level involvement in the development of the brand which places your brand strategy where it should be, in the hands of executive management.

Advertising agencies are often deemed successful if they have won lots of awards for creativity not whether a campaign increases sales or profitability.

There aren’t many awards for brand consultants which is a good thing because this allows them to focus on increasing profitability, often through developing and strengthening relationships with stakeholders and customers.

Most advertising focuses on a series of tactical initiatives to acquire customers. A brand consultant will develop a strategy to acquire and retain customers.