Brumwear

- campaign to develop a positive and inclusive set of images for Greater Birmingham- celebration of the diverse people, places and products of this great city and regionBackground: Birmingham is England's second biggest city but is too often maligned in the press. Our analysis indicates that Birmingham lacks a strong brand that resonates across the region, and its image worldwide is weak and unclear. To combat this problem, we are inviting input on how best to develop an effective brand for the people of Birmingham. As such, Brumwear is a community effort that promotes the people, culture and music of Birmingham, and works in partnership with other individuals, companies and organisations that identify with its vision.
Social Link - Linkedin: http://www. linkedin.com/company /brumwear
Employee Count: 1
Keywords: reimaging