Buzzwordcopy.Com

So why am I so keen on case studies?Well, what is the first thing you do when considering spending your cash on a product /service? I check out the reviews! ! Most consumers (a whopping 90% if you want the stats) do some online research to reassure themselves. So you've got a shiny website that tells readers how great your business is. Now power up with stories from happy customers who saved time, money, effort, plastic. Testimonials on steroids! Case studies are especially effective when potential customers are a bit uncertain, and this is why they are so perfect for sustainable businesses. We all want to do our bit to be environmentally friendly but there are so many questions – is it more expensive, does it really work…Case studies take your reader by the hand and show them how your product /service worked for someone that was thinking the same things – they took the plunge and are super happy that they did – add a smiley photo of a real person and some fantastic numbers to show the results and you have a success story that people will identify with. Case studies are attractive, eye-catching and easy to scan – no one has time to read boring chunks of tiny text. The online market is so competitive right now – adding social proof puts you one step ahead. I can help you- CONNECT with your customers –case studies create a real-life story that they can identify with – if it worked for them. . - SELL without the hard sell which can be so off putting – your previous happy customers are telling the story for you, and this builds trust that your business is genuine. - SAVE MONEY – case studies are evergreen and can be repurposed into so many different ways – one story can be broken down into quotes for social media, recorded as a podcast, printed as flyers for events. (Request my FREE e book). I will- Conduct a friendly interview with your client /customer and find out what it is about your product /service that they loved (and others will love) what makes you
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Keywords: writing & editing