Cao Consults

What we do: UK Market EntryCategory Assessment and Range ReviewsAnalysis and reporting of EPOS and quantative /Qualitive dataCategory VisionsSelling Propositions and PresentationsOn and Off premise specificsBusiness Analysis as a Service (BAaaS)Market Entry: Our market entry service establishes the market opportunity and provides recommendations in launching a brand /new product to the UK market. Our approach is a structured and detailed assessment covering: Macro trendsRetailer and category positioningConsumer and shopper needs and purchase driversCompetitor set overviewIn-store considerationsThe market entry service will give you credibility with retailers that you understand the market and their business as well as gaining strategic advantage to launch your brand with category and consumer insights. Category Assessment and Range Reviews: The category assessment includes a comprehensive overview of your category including: Channel and retailer rangesCategory positioningShopper and consumer needsIn-store positioningCompetitor setPricing and promotionsAnalysis and reporting of EPOS and quantitive /qualitive dataUsing insights, we will identify growth opportunities for the category with recommendations for brands and retailers. Especially useful for gaining further distribution of your brands, new listings or defending delists. Category Vision: In a collaborative process with you, we will build an insight led category vision for your brand with an understanding of consumer needs, shopper behaviours, macro trends and channel dynamics. Resulting in identifying the key drivers of our brand /products for long term business growth. Selling Propositions and Presentations: Whether you're introducing a new brand /product or defending against a delist. We can provide inspiring selling propositions to support your brand and its relevance, with category-based solutions, consumer and shopper needs and category opportunities.
Social Link - Linkedin: http://www. linkedin.com/company /cao-consultancy-limited
Employee Count: 2
Keywords: business consulting & services