Cereal & Tea Lounge

Breakfast Cereal, Fresh Sandwiches, Pasta, Pocket Pizzas, Cakes, Infusion Teas, Cold Drinks & Coffee

The Cereal & Tea Lounge in Stratford is By37. UK’s first cereal café and event hub.
With swirling synths, glitzy basslines and soaring, effervescent choral melodies, we provide customers with a completely unique experience by offering USA & UK cereals mixed with lashings of cereal-based sides, including custom cereal combinations, pop tarts, and crisp sandwiches.

With a menu of 11 different cereals, 8 assorted toppings, and several milk options, the opportunities are almost endless. We also serve a variety of refreshments, including our world famous specialist tea range (Inc. Chocolate Brownie, Around the fire & Cosy Chamomile), not forgetting filtered coffee, and a variety of soft drinks.

Our first store is tucked inside the entrance of 37 The Broadway, Stratford E15 4BQ. Here we have an exclusive 37 menu (sourced with local vendors), which features artisan cakes, sandwiches, pastries and more.

Plus, there are weekly workshops provided by local residents ranging from cake decorating, arts & crafts and book readings, all produced with our signature BY37. UK flair.

For aspiring entrepreneurs we hire out space for your pop-up business on Saturday, Sunday and Monday. Contact us for more info.

We are a ‘Socially Responsible Business’, where 20% of our profits go local. By this we mean, we support www. ape-media.com a local charity working with some of Newham’s most marginalized residents.

So come on in. We hope to see you soon.
After all, Cereal is the New Meal Deal & Tea is the new Coffee!