Challenge21

Challenge 21 - preventing sales of alcohol and age related products to customers under the age of 18

Challenge 21 Training: Our Fixed-Price training days for the Challenge 21 scheme start from £275 + travel. The course will keep staff up to date, and keep you in good standing with the authorities, protecting your licence and your livelihood. Training is delivered on-site, tailor-made to your operation, and delivered by young Investigators experienced in testing age related sales. A typical programme will include:
: What are Age Restricted Products and the fines attached to underage sales
•The background and reason behind Challenge 21 and Think 21?
•What are appropriate forms of ID How to ask, refuse and accept ID for a sale
•Outlets are supplied with free posters to support all ID check the subject matter

Free Posters / Point of Sale Material :

We provide FREE Challenge 21 Posters for you to display in a wipe clean, A4 format.
Posters are also available for Challenge 25 and for sale of tobacco, offensive weapons, fireworks and other age related products.

Mystery Shopping Programmes:
The Challenge 21 initiative encourages retailers and licensees to seek proof of age from anybody who appears to be under the age of 21. Sadly, the efforts of pub companies and retailers sometimes fall short of Challenge 21 requirements. Our "Mystery Shoppers" - all appearing of questionable age - test out your companies Challenge 21 procedures and assess whether, on the ground, they are being adhered to