Core Concept Strategy

Measuring the success in communication is complex. Social, PR and digital communication activities are often indirect influencers on brand and /or company performance, with more subjective key performance indicators (KPI) than traditional marketing. Combined with the fact that most communication activities are measured by the very teams responsible for the execution and optimisation of such activities, the need for reliable measurement is growing.
Social Link - Linkedin: http://www. linkedin.com/company /vitreous-analytics
Employee Count: 1
Keywords: information technology & services