Coultons

Coultons are a vibrant, innovative and forward thinking company specialising in Residential and Commercial Property covering London

Property Marketing

Valuations

Valuing a property for sale is a fine art. Set your price too high and you can deter interest. Pitch your price too low and you could miss out on thousands of pounds. Coultons has perfected the art of valuing a property at an attractive price. Our expert team will assess local market conditions and recent property transactions in order to gauge desirability. We'll then combine these findings with our in-depth knowledge of the neighbourhood to reach a price that will create interest. The Coultons team will also listen closely to your personal requirements as we understand for many vendors speed is of the essence.

First Impressions

Images are often the most powerful tool in marketing your property so Coultons believes that a professional set of photographs will maximise interest in your home. We will visit your property and take a full range of flattering images, which will then be used in marketing literature and uploaded onto the leading property search portals. Coultons will produce a compelling visual reference to your home.

Maximum Exposure

At Coultons we understand that in order to sell your property it's important to reach the widest possible audience. Our comprehensive marketing solutions ensure maximum exposure, which helps thousands of sellers across London find the right buyers for their property. With an expert team on hand to capitalise on the interest generated by the exposure, we aim to realise a sale in the quickest possible time.

Printed Publications
•Direct Mail Campaigns - we deliver targeted campaigns to thousands of addresses across London on monthly basis.
•Local Publications - Coultons work with a number of local and national news publications to ensure we keep the general public aware of all the new Coultons business development and latest properties.

The Digital Approach

The more recent additions to our marketing activities have seen us focus on the modern habits of the general property public. We understand the expertise necessary to catch the public eye through digital marketing and we utilise these for the benefit of our customers and clients.
•Coultons.com - our newly-designed website with powerful search tools help people find exactly what they are looking for quickly and easily.
•Email - we keep our extensive mailing list up-to-date with all our properties across London.
•Web Portals - We utilise leading property portals such as Prime Location and Zoopla - plus many more high profile websites capitalising on the growing number of buyers and tenants starting their property search online.

Best Price / Communication

Coultons strives to achieve the best price possible for every property for sale. As with any business transaction we feel the key is to keep the channel of communication open between us, our client and any potential buyer. Our clients can expect regular updates with viewing feedback and market conditions from a member of the team. At Coultons we use a number of different channels to keep in contact so please inform us of the best way to stay in touch - be it 'phone, email or social media.

DPS - Deposit Protection Service

Trust is an important aspect of estate agency and we want to send a clear message to clients that we are a professional company acting ethically at all times. As well as our own stringent in-house code of conduct, we are compliant with the following governing bodies: The Property Ombudsman and comply with the Tenancy Deposit Scheme.

Presenting Your Home

First Impressions

Good presentation maximises the desirability and value of your property. That is why Coultons staff take great pride in ensuring your property is presented in the best possible light. Every property we are entrusted with is visited by one of our professional photographers who produce the images that form the basis for marketing your property.

These photographs are then used in our extensive marketing program beginning online at Coultons.com, propertyfinder.com, zoopla.com and primelocation.com. In addition your property will be showcased in local media and property particulars as well.

Light and Space

Windows look best when they are cleaned (inside and out) and covered as little as possible. Net curtains should be taken down or slid to the side and blinds should be lifted. If possible, position the sofa against a wall. This emphasises the size of the room and creates a more attractive photo. Make sure furniture or items stored behind doors do not prevent them from opening properly. This allows space for the photographer to stand back and frame more of the room.

Vendor Highway Code

Knowing and applying these rules will significantly improve the saleability of your home.

Indoors
•Washing up and washing up equipment, kitchen towels, oven mittens, toothbrushes, shampoos etc should be placed out of sight. All kitchen and bathroom surfaces should be cleared.
•Remove from view any laundry, carrier bags, toys, colourful magazines, catalogues, tissue boxes etc
•Remove from view items with easily recognisable logos or strongly coloured packaging including food products.
•Hide cable tangles and if necessary disconnect appliances except lamps. Make sure all light bulbs work, particularly in ceiling spot lights, chandeliers and above the cooker.
•Choose light neutral coloured bed linen and make sure it is not creased.
•Fresh flowers, fruit and vegetables always look good. Remove dead plants.

Outdoors
•Prepare the outdoor seating area - even in winter
•Remove washing lines and loose covers.
•Mow the lawn or rake up leaves.
•Hide outdoor rubbish and recycling bins etc.