Creative Sponge

England and Wales could face serious water shortages in 2020 unless there is significant winter rainfall, the Environment Agency has warned. It's a problem that we have worked with Anglian Water to address, helping to communicate innovative new ways to encourage people to use water more efficiently. Get more information on how we approached a campaign to encourage a behavioural change in the amount of time people spent in the shower; less time in there saves more water, benefitting us all. https://www.creativesponge.co.uk/work/ang lian-water/

CAMRA's Summer of Pub campaign launches tomorrow, celebrating pubs and the roles they play at the heart of communities all over the country. We're proud to have helped launch Last Pub Standing and help establish it as much-loved and visited gastro pub in a forgotten and unloved part of Norwich. We delivered naming, branding, marketing strategy, a website, social media strategy, interior styling and associated collateral, helping to increase footfall and renew interest in the area. https://www.creativesponge.co.uk/work/las t-pub-standing/

We’ve put together a handy six-point guide outlining the essentials of promoting your residential and commercial property developments effectively. With over a decade of experience of marketing in these sectors, we can help you attract potential buyers that are ready to sign on the dotted line. https://www.creativesponge.co.uk/…/prop erty-marketing-esse…/

It's the Duxford Air Festival 2019 this weekend, celebrating 75 years of the jet engine. The perfect time to show off a high-speed, adrenaline-packed, cross-channel advertising campaign we developed for the museum. Chocks away! https://www.creativesponge.co.uk/work/dux ford/

Celebrating a treble win, introducing our new UX expert, and the latest trends in print – if you didn't get our first Sponge monthly update you can read all about it here: https://email.creativesponge.co.uk/…/50 3DB8313F5A376D2540EF…

Tourism, leisure and hospitality is vital to the financial prosperity of East Anglia – it's worth £10bn to the local economy. We’re proud to have helped a number of businesses in this sector to grow and contribute to the region’s success.
The results of the 2019 annual Larking Gowen Tourism Business Survey, sponsored by Adnams, are being revealed today. It will give a snapshot of businesses’ performance and profit margins – as well as insight into how they are coping with a n...umber of issues, such as Brexit, the National Minimum Wage, use of plastics, and more.
For over a decade, we’ve helped those in the leisure, tourism and hospitality sectors grow their brand and become successful. Our skills across design, web development, copywriting and marketing blend beautifully to create campaigns that drive footfall, increase spending and improve perceptions.
Get insight into the work we have created to boost the performance of a number of tourism and leisure businesses: https://www.creativesponge.co.uk/work/lei sure-and-tourism
If you’d like to have a chat with our team about how we can help drive your business forward, email or give us a call – we’d love to hear from you! Email hello@creativesponge.co.uk or call 01603 622766. #brand #tourism #tourismmarketing #standout #marketing
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We're looking for a passionate, driven and experienced Account Director to join our Client Services team.
A key senior role within the agency, you will be responsible for the development and commercial growth of client relationships alongside coaching and mentoring more junior members of the team.
If you're at home working to targets, creating and building client relationships, and working with multidisciplinary teams on creative challenges then get in touch now.
... Get more information here: https://www.creativesponge.co.uk/careers/ account-director/
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Be happy, it's Friday ! :)
Physical activity can help stimulate our mood and promote healthy wellbeing – so get moving !

Mental Health Awareness Week is crucial in drawing attention to the fact positive health and wellbeing are essential to achieving potential. To do this, it’s vital we have support and guidance from friends to navigate life’s journey.
This is a philosophy shared by the University of Suffolk and one they wanted to communicate with students that had applied for places on courses to start in September 2019.
To achieve this, we created a care package that could easily be posted t...o potential students encouraging them to take time out for themselves. As well as helping them to de-stress and relax, the package and its contents would also communicate the mental health and wellbeing services the University offers to all its students.
It included a free month’s membership to the campus gym to reduce stress and build self-esteem; a snack bar from our friends at Eat Natural to fuel mood; two notebooks – one to write thoughts in and one to give to a friend; a tea bag to encourage taking a break; and stickers with inspirational quotes to spark positive conversation.
The outcome is students feel empowered, understand their value, and take time to reflect on their mental wellbeing – helping them to achieve their full potential both at university and beyond.
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Our Creative Director Michelle Williams took an Inspiration Day and visited the V&A in London to experience the Christian Dior: Designer of Dreams exhibition. A fantastic glimpse into the minds of the many talents at the House of Dior, it also gave Michelle the chance to consider what inspires and drives artists to create beautiful and passionate designs. https://www.creativesponge.co.uk/thoughts /dreaming-of-dior/

Rightly proud of its crop-protection portfolio, our client Rotam wanted to give agronomists and farmers a virtual tour of its world-class manufacturing facilities in China. We've helped by creating a new video that illustrates the stages of the precision management process it employs, as well as offering a real insight into the scientific rigour that goes into creating high-impact and cost-effective herbicides and fungicides. Alongside the main video, we also created some mini teaser videos for social media to encourage people to take the tour. Why not take it for yourself? https://www.rotamuk.com/manufacturing

After a momentous sporting week, here's the story of how we worked with retail giants Intersport and Norfolk staple Jarrold to create branding for a new flagship store that would lead the field in regional sports retail. https://www.creativesponge.co.uk/work/jar rold-intersport/

We got Friday off to a great start by engaging with the next generation of creatives! Given a warm welcome to the office this morning were four NUA graphic students who had chosen to study Creative Sponge for the final research element of their course. Our Creative Director Michelle Williams and Client Services Director Nikki Lamb spoke to them about what it’s like to run a creative agency, and then discussed the future role of design in a more tech-enabled and socially responsible world. Good luck for your presentation next week!

We’re used to taking rich digital designs inherited from print-based brand guidelines and turning them into dynamic websites, adapting to both content and screen size. However, a design brief for one of our clients posed the challenge of creating unique hand-drawn visual effects, pushing the boundaries of what is possible in today’s web browsers. Get insight into how we retained this design style, translating it into a digital medium that prefers straight edges. https://www.creativesponge.co.uk/…/sket ching-the-web-creat…/

Another four-legged friend joins us in the office today. Introducing Barkley! 🐾

Our New Business Manager Martin went back to school and talked to a class at St Peters Primary Academy in Norwich about journalism and newspaper production yesterday. They were fantastic and incredibly attentive, interested in being able to understand more about communicating effectively ahead of a project that will see them write and produce a publication on plastic pollution in our seas and oceans. We can't wait to see the end result! 👍 (Photo courtesy St Peters Primary Academy.)

Online plays a hugely important role in the student recruitment journey – it’s where young people go to find information on courses, open days, and student life. They need to know what their university experience could be like. The UEA, always looking to ‘do different’, challenged us to break boundaries with an evolutionary approach to student recruitment. Our thinking led us to develop ‘yourUEA’ – an engaging, customised university experience. Find out how we developed and delivered a fully customisable and future proofed system here: https://www.creativesponge.co.uk/work/uea -digital-campus/

Pleased to see our client Eat Natural making further strides forward and celebrating getting a new vegan gluten-free product on the shelves at Sainsbury's this week.