Cultural Imprint

Who we areWe are an international organisation, with offices in the UK, USA and Australia and representative offices in Sweden and Brazil. We have been operating in the United Kingdom since 1988. What we doWe offer a specialised service that provides key knowledge for: brand building, new product development, identifying new segments, tailoring messages to consumers and organisational change and integration. Our process fulfils two roles; one is to provide key knowledge for companies' strategic planing process. The other is to develop client teams who will implement this strategic knowledge on an ongoing basis. How we do itWe have developed a systematic process that translates the contradictions of human behaviour into something concrete, identifying people's emerging needs with remarkable accuracy. During a project the members of the client team become experts in using this strategic knowledge. The ‘core competence' remains within the client's organisation. What makes Cultural Imprint unique•We have a unique process to identify people's emerging needs and ‘entry points' for effective communication•‘People say one thing and do another. ' We find out what they really want! •The process serves as a 'truth detector' to reveal how consumers feel about brands•Client participation allows companies to reconnect with their audiences•Development of a client team enables the results to be implemented on an ongoing basis
Social Link - Linkedin: http://www. linkedin.com/company /cultural-imprint
Employee Count: 1
Keywords: human resources services