About Decision Technology Ltd
Dectech specialises in helping businesses and policymakers understand and manage customer decision-making, from acquisition through to retention.
Decision Technology Ltd Description
Dectech seeks to define a new category of insight that is both market research agency and strategy consultancy. We deliver field research and customer insights alongside financial analysis and business advice. We believe in this hybrid approach because it marries a necessary focus on commercial results with a practical understanding of what drives human behaviour. In practice, this means we are differentiated by three methodological pillars: we are behavioural, experimental, and statistical.
"Dectech is at the very forefront of a new and rapidly expanding field: applying the wealth of new and emerging insights from the behavioural sciences to business problems. "
- Rory Sutherland, Vice Chairman, Ogilvy Group
Reviews
From May 1st, Energy companies will be forced to automatically compensate customers who experience delays or mistakes when switching supplier. Regulator Ofgem said its new compensation requirements would protect consumers and further boost confidence in the switching process.
Could this encourage a shift in consumer behaviour in the energy markets?
https://www.independent.co.uk/…/switchi ng-energy-suppliers-…
... #energy #Ofgem #consumerbehaviour
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Consumers sometimes get bad service, and they often moan about it, but do they move their business elsewhere?
We look at the mobile phone and grocery sectors to find out if and why customers switch to a competitor.
http://bit.ly/2ZQRjMw
... #business #consumerbehaviour
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Has IKEA's faith in the high street been dented by the failure of its Coventry store?
https://www.theguardian.com/…/ikea-clos e-store-jobs-coventr…
#IKEA #retail
Can dropping Wilbur the Penguin and a re-focus on consumers change perceptions and boost consideration of British Gas?
https://www.marketingweek.com/british-gas -wilbur-penguin-b…/
#BritishGas #Marketing #Consumers
How will the petrol and diesel car ban work?
A ban on the sale of new petrol, diesel and hybrid cars is to be brought forward, the government says, but what does it mean for drivers?
https://www.bbc.co.uk/news/uk-40726868
On Valentine's Day we're looking at whether you're embarrassed to admit that you use pet names for your romantic partner.
How many names do you have for your significant other?
https://blog.dectech.co.uk/…/chances-ar e-pet-names-this-va…/
... #valentinesday #relationships #romance #love
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Brand trackers bounce around from month to month but much of the movement we see in brand trackers is simply noise.
As in football, a win one week doesn't mean you've won the cup, so how can you look through the noise and find the true meaning of your 'result'?
https://bit.ly/2J5iWbr
... #branding #marketing #business
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Calls to change the 50-year old NBA logo to honour Kobe Bryant have raised interesting questions about branding.
Can it ever be right for established brands to play with their logos?
Mark Ritson takes a look at the implications of a more flexible approach to corporate branding.
... https://www.marketingweek.com/ritson-logo -flex-fixation/
#marketing #branding #logo
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This is an interesting look at Trivago, a travel price comparison website which has been found to be guilty of misleading consumers by an Australian court.
It raises questions about how impartial a price comparison website should be and whether consumers should be made aware of the business model of this and similar sites.
http://bit.ly/371ZMig
... #business #commerce #consumerbehaviour
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On average Brits claim to have 1.8 pet names for our significant others. 16% of us claim to use three or more.
But are we telling the truth?
Our new Buzz explores if we are overstating our romantic inclinations.
... https://blog.dectech.co.uk/…/chances-ar e-pet-names-this-va…/
#valentinesday #romance
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Dissatisfaction with democracy 'at record high'
Academics have analysed what they say is the biggest global dataset on attitudes towards democracy, based on four million people in 3,500 surveys, and what they have found is perhaps unsurprising.
Do you feel less satisfied with democracy?
... https://www.bbc.co.uk/news/education-5128 1722
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The average CEO's tenure is 8 years but that can differ widely depending on a number of factors. We review those factors with a focus on the role played by company culture.
Could your company culture be contributing to the turnover of your CEOs?
https://www.dectech.co.uk/…/…/dectech _culture_ceo_tenure.pdf
How Behavioural Science could help make homes more energy efficient and reduce emissions
Can targetting homeowners in transition speed up the process of making all homes carbon neutral?
http://bit.ly/2uJvgME
How worried should we be about 'Big Brother' technology?
Tim Harford looks at surveillance, trust, and citizen behaviour.
https://www.bbc.co.uk/news/business-50673 770
Why Google wants to make you cry during the Super Bowl
Did you see this advert during the Super Bowl this week? How did it make you feel?
http://bit.ly/2tZdXav
Getting big companies to stop using so much plastic is a big job if consumers are not fully on-board. Can Coca-Cola use their market power to reduce the drinks industry's impact on the environment?
https://www.bbc.co.uk/news/business-51197 463
#plastics #sustainability #environment
Food waste is a significant issue and a major contributor is what we throw away at home. So why do we buy stuff that we end up throwing away?
Does the solution lie with the way in which manufacturers and retailers sell food, or in the way consumers behave? Probably a bit of both, according to consumer psychologist Cathrine Jansson-Boyd from Anglia Ruskin University.
How can brands and consumers work together to minimise waste?
... https://www.thenakedscientists.com/…/in terviews/food-waste-…
#consumerbehaviour #sustainability #foodwaste
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We have been named in the Financial Times list of the UK's Leading Management Consultants in 2020! We have a silver award in Sales and CRM and a bronze for Marketing, Brand & Pricing.
Thank you to everyone who recommended us!
You can see the full list at: https://www.ft.com/con…/4b27d92e-3ba4-1 1ea-b232-000f4477fbca
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