Digital Hotelier

Being an independent hotelier, you probably don't have access to the vast amount of resources that branded hotel chains have, but that doesn't mean that you're unable to increase rates. Read on for a few ways you can shift your approach to hotel management and grow your RevPar as a result. #RevPar #Hotels #Hotelier #Marketing #MarketingBlog

Regardless of if your hotel is nationwide or a small B&B we're sure you know how challenging the hospitality industry is. With accommodation being available with the click of the button anywhere, the competition is high and increasingly rising. So how do you get guests to choose you? Find out how you can be an innovative digital hotelier.
#Hotels #HotelMarketing #RevPar #MarketingBlog #TripBarometer

How can you drive up your revenue during the main stages of your guest journey? We've listed the opportunities that you could be missing, have a read and find out about how you can implement these in your system.
#GuestJourney #RevenueManagement #HotelRevenue #Marketing #UserExperience

There is a big shift towards data-driven marketing happening right now. Fuelled by the abundance of data that marketers are now able to lay their hands on – from social media click-throughs and post likes, to time on a page, source of lead and even progression from one channel to another – marketing is becoming more and more of a numbers-led science. We ask, Should you bring marketing and revenue management together to win more bookings? #Marketing #DataDrivenMarketing #SocialMedia #SocialMediaMarketing #Blog #Bookings #Revenue #RevenueManagement

You could be capping potential conversion without even realizing! Whats the difference between a customer and a brand advocate? Well, they shouldn't be any difference if you're doing customer service right. If you THINK you're doing everything you can to provide a good customer service experience then you should already be using our methods. If not, turn your guests into brand advocates NOW. #Brand #Marketing #DigitalMarketing #MarketingBlog #Branding #BrandAdvocate #Customers #CustomerService #Hotel #Hoteliers

Stop. Ask yourself how many distribution channels does your hotel have? You may have enough, and have faith in your system, but how often do you check the results? If you're guilty of not returning to the channel to ensure it is being used to its full advantage, it's about time you start! #DistributionChannels #Hotel #Hoteliers #Marketing #DigitalMarketing #Blog #MarketingBlog
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Have you tried these tactics to win bookings back from aggregators?

Ever wished you could dig out your crystal ball and predict what the demand will be for your hotel for any given period? #Google #Hotel #Hoteliers #Data #STR #Marketing #ResearchStrategery

Use Social Media as your main platform for marketing? Well, you NEED to read our blog post. Statistics show that just 6% of your content is actually shown to your fans or likers, leaving content to only be successful via paid adverts or boosted posts. Find out how to make the most your Facebook page with our top strategies. #SocialMedia #Marketing #SocialMediaMarketing #Facebook #FacebookPosts #PaidAds #PaidAdvertising #BoastedPosts #OrganicReach #Strategies

How Does Your Hotel Website Measure Up Against These User Experience and Design Trends?

#WednesdayWisdom

With everything being available from the click of a button on various sites, convenience is key. Is your booking engine convenient enough to prevent your customers moving to your competitors? Studies suggest that loyalty is based on user experience. Read about what the Brand Loyalty Experts say about consumer convenience and how you can improve your booking engine to uphold loyalty: #BookingEngine#Convenience #Loyalty #CustomerLoyalty #LoyaltyScheme #MarketingExperts #MarketingWeek #HotelCustomers #Hotel #Hoteliers

With the internet being ideal for people to find exactly what they desire for a cost-conscious price, how do you win over the Millennial Travellers? #Hotels #OTAs #MillennialTravellers #TravelBooking

Have you ever thought about doing A/B testing for your website design? You might want to take a leaf out of Booking.com book, and see how they use this in attempt to drive up conversion rates. Read more about Booking.com and A/B Testing for Web Design here: #ABTesting #Booking #WebDesign #Blog #Marketing #MarketingBlog #Conversion #ConversionRate

Consumers choose online shopping rather than the conventional reality shopping and in this digital age, its only fitting that brands implement this too no matter what sector they're under. Thanks to the diversity of e-retailers they're typically given complete control making their experience far better. But how does the traditional shopping experience compare with the hotel booking experience? How can you make sure you offer a similar experience? #Marketing #Blog #MarketingBlog #MarketingWeek #OnlineShopping #Shopping #DigitalAge #Hotels #Hoteliers