Dotted

Balancing data and creativity in marketing can be tricky. Here are some useful tips on how to get the most from this crucial relationship:

This week on the blog, we're talking about the power of branding:

Today is #InternationalChildrensDay The dotted team will be doing a sponsored walk from Lewes to Newhaven in support of Chestnut Tree House Children's Hospice, organised by LewesRotaryClub. Please share and donate to this good cause!
http://ow.ly/6cud30kicm1

In need of some #mondaymotivation? Take a look back at our pick of the best feel-good TV ads:

In aid of #WorldBakingDay, here's a throwback to our Valentine's bake off:

This week at dotted, we're introducing the content team. Andy and Sophia are NCTJ trained journalists with expertise in developing bespoke content strategies:

How would you feel about a mirror that's activated when you pick up a lipstick?

What do you think of Three's 'Puggerfly' campaign?

This week on the blog, we're talking about why advertising transparency, brand safety, and visibility are crucial for marketing in 2018:

PepsiCo are using data science to inform its flavours and marketing decisions:

Sao Paulo have been using street art to reach out to the homeless:

Video is taking centre stage:

Play-Doh have launched a 'gallery of emerging species' featuring David Attenborough style voices:

How would you feel about tucking into a pink Kit Kat?

Want to give your digital marketing strategy a boost for 2018? Request a free report today and find out what dotted can do for you:

Trust is a fragile thing:

At dotted, we're all about bringing data and creativity together. Great to see others are doing it too:

Is #personalisation the way forward for #advertising?