Elbow Marketing Ltd

Elbow Marketing is based on a culture of simplifying marketing – it’s that simple!
We specialise in creating and implementing marketing strategies.

We specialise in marketing strategies because we know you are busy running your business so we help you create and implement your marketing activity to help you reach your business goals quickly and easily.

Put simply, we help small and medium sized businesses grow. Through increasing visibility, maximising the conversion performance of your website and then through direct communications with your new, hot leads. Simple!

We will sit down with you and work out the best marketing strategy and marketing mix for you and your business in order for you to reach your business' objectives.

From here we will support and guide you through the implementation of your marketing plan. We can manage your marketing for you, provide training for you to manage it in house or we can offer a phased handover where we work with you to set-up certain elements and support you to manage them on an ongoing basis.

We are entirely flexible and have experience in all elements of the marketing mix including; campaign management, direct marketing, digital marketing, SEO, CRO, email marketing, online advertising, PR, cpntent marketing & publications, social media and so much more.

We also specialise in inbound marketing strategies and the below process explains this a little further.

We use a three step approach to inbound marketing, although there are many different versions of inbound marketing, the principles are essentially the same. We like to keep things simple for young and growing businesses so we use the following steps. . .

Visibility
SEO and Social media are the main elements of the first step as they expose your website, products and brand to an interested, targeted audience. By optimising your website and products /services, your website and brand will appear in front of people who are looking for them. This will increase the likelihood they will visit your site and convert into business at some point.

A mixture of SEO techniques create a solid foundation for your business, whether you are heavily reliant on your website to make money or it is more of a supporting route to market for your business.

Social media works alongside SEO activity at this stage to drive ‘hot’ convertible traffic to your website and promote your brand to an active audience. Social media is used to distributing your content, positioning your brand as the ‘go-to’ experts in your field and interacting with industry influencers.

Capture
This second step is where we capitalise on the interested traffic we have attracted to your website. This stage of inbound marketing looks at your website to ensure it has the components required to take your hot prospects from casual browsers to intrigued and inquisitive shoppers. This is done by making sure the site is as user-friendly as possible, uses content to answer questions and direct traffic clearly, makes the calls to action as clear as possible and to capture data for step three.

The capture phase has a number of elements which all need to come together to give visitors the best experience possible on your site and convert as much traffic as possible.

Convert
This step is concerned with capturing data from your hot prospects and converting that raw data into solid relationships, business and even brand advocates, via email marketing.

We have attracted hot prospects to your site, impressed them with your content and captured their data. So now it is time to engage them and convert them into customers.

We use work-flow email marketing to do this. We map out your customers decision making journey to identify the key trigger points and then map those into an email marketing plan which follows a structured workflow.

We can work with existing CRM systems and email marketing software or we can make recommendations based on your existing systems.

Whether you are a start-up, an established SME or a Marketer in a large enterprise, we are here to support and implement your inbound marketing strategy.

“I know I should be doing some marketing, but I just haven’t got the time. ” Sound familiar? You are not alone, we hear this time and time again from small businesses who are focused on providing the best product or service they can alongside outstanding customer service.

We can help you plan future campaigns, manage the change-culture within your business to support your inbound marketing efforts, run training sessions with your teams or simply take the hassle away altogether by running your inbound marketing activities for you.

We have experience of dealing with businesses of all sizes, turnovers, budgets and sectors, offering a variety of marketing skills and services. We have grouped these into the main services we offer below – but we have experience of most things so if there is something specific you would like advice and support with, why not get in touch and see where we can help you.

We are flexible and can offer different packages to suit different needs and budgets so give us a call and see how we can support you.

And don’t forget, you have marketing experts on the end of the phone whenever you need us – all as part of the service!

So, whether you know what marketing you want to do or don’t know where to start with marketing at all, Elbow Marketing is the agency for you.

Give us a call and see what we can do for you and your business – no jargon, just a simple, effective solutions.