Explain Market Research Ltd

With over 20 years of consistently providing clients with powerful and actionable consumer insight, Explain has emerged as one of the UK's leading market research agencies.

In an increasingly complex and challenging market place, our clients need to be sure that any investment that they make in their brand is precisely focused on those attributes of the brand that exist to engender greater customer engagement and, therefore, loyalty. Choosing to work with Explain ensures that our clients are armed with the facts – the actionable insights – that they rely on to make the right choices for their brand.

Our clients trust us to take their briefs and to work out the optimum methodology – a combination of qualitative and quantitative techniques – to get the results they’re looking for. They understand that the insights we provide will facilitate and inform new ideas that are designed to enhance the performance of the business.
Those insights are derived from the uniquely collaborative approach that we take with our clients – an approach that is designed to provide them with exceptional benefits and an outstanding return on investment – combined with our determination to work with the processes that we know will get the results they are looking for.

All this is achieved by our hugely experienced team of 15 research and branding specialists who work closely together with a common goal of exceeding client expectations. In addition to this, we are proud to own a dedicated 30-strong CATI call centre which is equipped with the latest technology and state-of-the-art (recording) call monitoring and training.

For all these reasons, we are the No 1 choice – ‘the best in class’ – for anyone who is serious about understanding, and engaging with, their customers.