Imaginative Exposure

Clear proof that brand integration and product placement are powerful mechanisms for brands today, particularly in the area of fashion where viewers are consuming rrpeat content and engaging deeply with the characters they love to follow. #productplacement #brandintegration

Breaking records shows how invested audiences can become in their characters. A good thought for independent producers.

The OTT world continues to shape itself around big players owning large libraries of content. Can anyone compete with this back catalogue? Or are audiences craving for the creative new approaches of the disrupters?

Companies that are doing well have two factors driving them today as they emerge onto the market. 1). these are companies that have an understanding of their customers needs. By having an understanding of their customers needs, 70% of their customers say this drives their loyalty to that brand, and 2). data of the transactions that enables better understanding of those customers needs in a way that can drive profitability.
Is your brand thinking of these two things?
https://www.goldmansachs.com/…/jane-dun levie-m-and-a-heats-…

RIP Stan Lee. You spawned a generation of super heroes that had us engaged both in and out of the cinema. We watched and we played. Thank you

An interesting review on #augmentedreality glasses #magicleap. We need to continue to work to develop the identification of the need and develop to that, rather than just implement fancy tech and hope it finds its place. Want to work on some customer need ideas with us?

Stars hit the red carpet at #venicefilmfestival

A great summary of #StarWars from Jonathan Creek. Hits the nail on the head with the point about creating connection with audiences by having characters they can connect with. A critical point that every filmmaker should consider this week while they are pitching their films at #CannesFilmFestival to sales agents. Make sure the film can sell because it has an audience! Audience first... funding will follow

Heading to #Cannes Film Festival this week, then maybe check these films out.

Product placement continues to grow with $150 million worth of tie-ins in the coming Avengers Infinity War. We will be watching for brand effectiveness in the use of these placements.

A view from the brand perspective of the challenges of demand created by audiences buying what celebrities are seen to be wearing. Proof more that product placement works very powerfully.

Will you be watching? #oscars

Who would be your vote? #oscars2018

We are excited and counting the days until the #Oscars. Here are the nominations.
So what is your pick for best film this year?
http://www.bfi.org.uk/…/fe…/oscars-20 18-nominations-revealed

Nominations are out for this year's #Bafta awards

A quick view of what is happening around the world of product placement. Hungary is selling huge growth in product placement in its tv due to declining advertising engagement. Another example where integrated placement is providing more effectiveness for brands in reaching customers.

The growth of product placement in music videos is driven by the representation of these artists with brands. Smart brands are seeing that they can integrate into life style driven content that is often the theme of music videos. We want to see if this massive increase inn placement in music videos is driving results for these brands. Does anyone have any stats on the power of music video product placement?