Infectious Media

Excited to announce that our Senior Optimisation Specialist, Jonathan D'Souza-Rauto has been shortlisted as the Ad Tech Rising Star in The Wires awards! Please help #VoteForJonathan!
Jonathan is a core member of the optimisation team. Responsible for the John Lewis Partnership account, his understanding of optimisation algorithms and experience of consistent analytical techniques give him the in-depth knowledge and skills required... to reach performance targets through all parts of the funnel on a multitude of channels.
We are incredibly proud that Jonathan has been shortlisted for this award, reflecting his constant, hard-working contribution to Infectious Media. Please help vote for Jonathan to win this well-deserved award by voting for him here: https://hubs.ly/H0d-sQf0
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Delighted to announce Infectious Media has been shortlisted in The Wires for 2 awards! Best Digital Marketing Campaign with Experian's Data Self & Best Marketing Technology Solution! 🍾🏆

Ads.txt is helping to clean up the programmatic supply chain but some advertisers could, in fact, be damaging their campaigns with unsophisticated implementation of ads.txt authorised buying. Article originally published on PerformanceIn.
https://hubs.ly/H0dR_W80

"Brands need to be careful in making assumptions around the definitions ads.txt has introduced. Many industry players are talking about these terms in a blanket way. Our research shows a more sophisticated approach is needed", shares Dan Larden, Global Strategic Partnerships Director, Infectious Media. Download our research paper to find out more: https://hubs.ly/H0dLQ7d0

"It's true that if you look at low CPMs you will see a higher percentage of ad fraud occurring, but the fraud you are seeing is unsophisticated and only a small proportion of what is out there,” said Barbara O'Malley, Technical Product Manager at ad agency Infectious Media. “Raising floors will block the fraudsters who execute fraud poorly, but done well they will do their utmost to appear as quality traffic, and there is no one approach to take that will address it.”
Ad buye...rs must tailor their ad fraud fighting approaches to specific situations, according to O’Malley. If the goal is stop bot traffic, then advertisers should block the IP addresses of where they see the fraud coming from. If domain spoofing is the problem, then the advertiser should blacklist any misleading website domains it comes across, she said.
Read the full article here: https://hubs.ly/H0dLQ3s0
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Our Global Strategic Partnership Director, Dan Larden, shows how a blunt implementation of ads.txt can harm advertiser performance at #ATSL18
Download the full report here: https://hubs.ly/H0dKczV0

Advertisers may be damaging their campaigns with blanket ads.txt adoption says new research from Infectious Media.
https://hubs.ly/H0dK5b_0

Our Employee of the Fortnight is Freddie Unabia!
During the recent testing times, Freddie was completely focused, unflappable, dedicated and tireless in his efforts to understand and resolve the problems. With consistent good humour, he went above and beyond throughout this stressful challenging period. Thank you for all your dedication Freddie!

Our Employee of the Fortnight is our Strategic Partnerships Senior Manager, John McGarvey!
John has gone above and beyond to deliver some quality work for multiple teams over the past couple of weeks, producing excellent results - always on time! John's never-ending enthusiasm, hard work and knowledge is appreciated by the whole company!
Congratulations John!

When it comes to measurement and attribution, marketers should temper any expectations that machine learning will be a magic bullet. Sometimes immature technology is just a costly distraction.
https://hubs.ly/H0dBr3z0

Employees from Infectious Media worked with this amazing organisation, Camara Education, to help ship hardware to Africa with free software so that children can have access to computers, where they otherwise wouldn’t have.
Over 2 days employees from Infectious Media helped to clean and box 428 monitors and 88 laptops. Camara estimated that each piece goes on to impact at least 21 children by giving access to technology, digital literacy skills and greater life options. That's... over 10,000 children.
If you work in IT and know of any spare desktops or laptops, contact Camara today to help make a difference to children's lives.
https://hubs.ly/H0dt0xW0
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The Employees of the Fortnight are Dan Gibbins, Client Partner, and Michelle Adevor, HR & Office Coordinator! 🍾
Together, they have covered 4/5 of IM's values: We commit, We are better as a team, We are straight talkers and We do the right thing - Amazing work guys! Since joining, Michelle has always been super supportive, friendly, helpful and caring. Whilst Dan has been growing from strength to strength at IM and within his team.
Congrats for your impressive work, and thank you!

Only one week left to vote!! We're so proud of our team to be nominated for the Agency of the Year award by @Digiday - We hope we can receive your vote! https://hubs.ly/H0d9b_60

Our Employee of the Fortnight is our Client Analytics Lead, Chris Cox! 🍾
Chris has embodied two of our company values, We are Straight Talkers and We are Better as a Team, in the work that he has been producing and his ability to drive his team forward. He has also organised the upcoming Analytics Hack Day, a great chance for the team to brainstorm new ideas to improve performance. Congrats Chris!

Delighted to announce that Infectious Media has been nominated by Digiday as the Agency of the Year! 🍾🥇 We're so proud of our team and it's fantastic for our hard work to be recognised in this way - We hope we can receive your vote! https://hubs.ly/H0cYYwT0

Our Employee of the Fortnight is Drilon Djaka!
Drilon has recently been managing huge multi-market campaigns perfectly and always has a great attitude. He has become an invaluable source of help, thank you!
Congrats Drilon! 🍾

As the IAB uncovers a trend towards the in-housing of programmatic, Martin Kelly, co-founder and CEO, Infectious Media, argues that agencies will continue to have a role.
https://hubs.ly/H0cMFHB0

There are increasing signs of a major shift taking place in programmatic right now, and at the heart of it is a sharp focus on data, suggests Martin Kelly, CEO & Co-founder of Infectious Media.
https://hubs.ly/H0cMrby0

Our Employee of the Fortnight is our Technical Product Manager, Jess Man! Jess excels at everything she does, and IM thanks her for all her great work in the Product team. Jess has been a great friend and colleague and will be sorely missed in the office - We wish you the best in your next adventure! Congrats Jess 🍾