Influence Social Media Marketing

Geofenced sharing, Quiz stickers, Stories Highlight stickers and a separate interface for adding hashtags to posts are amongst a slew of new features Instagram has prototyped or is now testing. The last one could finally hashtag#cure hashtag#the hashtag#hashtag hashtag#madness that’s infected many of Instagram’s 1 billion users, causing them desperately to fill up their captions with tagged words that make the feed tough to read in hopes of scoring a few extra views or followers.

Instagram has started to allow its users to create stories and save posts they like, directly from instagram.com on mobile web browsers.
#Instagram has been mobile-first from the very beginning. And up until today, there is very little you can actually do on the platform if you don’t have the app on your mobile device. One thing you still can’t do, for example, is post from desktop. This might be changing pretty soon, as Instagram is adding more and more features to the platf...orm that can be accessible from desktop or the mobile web.
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For SMBs and small agencies that want a no-fuss approach to #Twitter advertising, Twitter Promote Mode could be the most useful tool of the year.
Twitter has just launched a subscription service that allows businesses to tweet automatically in promotion mode for a flat $99/month fee. The feature was under testing throughout the summer and it’s now rolling out to all users. Promote Mode works best for people who are promoting their brand or product and who want an automated, a...lways-on advertising solution.
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Just a few days after upping its character limit to 280, #Twitter is making some more changes. The character limit of users’ display name increases from 20 to 50!
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#Instagram is testing a new feature that allows users to follow hashtags. Could this be the discovery tool we have all been waiting for?
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Twitter’s 280 Tweet limit is here. Will it encourage you to Tweet more?
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#Instagram has made its platform available in three new languages this week, with Arabic, Hebrew, and Farsi being added to the list. This is also the first time Instagram is available in right to left languages.
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#Twitter has launched a new creative format that combines video with a website preview, removing some friction from the customer journey, and bringing more personalised interactions with brands.
Brands that want to create a more “seamless user experience” for consumers now have a new creative format to work with. It’s called Video Website Card, and as Twitter explains in a recent announcement for the feature, it “combines the power of video with the ability to drive users ba...ck to a site to learn more or take action in the moment.”
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Finding the time to be as responsive as some others would like, is getting harder by the day. And that’s why LinkedIn messaging is becoming much better, with the addition of smart replies.
It’s easy to connect with others on LinkedIn, but conversations are what really create the deep and meaningful connections that lead to opportunities. It’s hard to keep up with conversations or even be responsive enough to incoming messages. That’s why LinkedIn is making reply suggestions i...n messaging a lot smarter.
#LinkedIn messaging now uses machine learning to show you suggestions for answers that are more relevant to the conversations you are having on the platform. The new smart replies will now give you at most three responses that are based on the message you received so that you can “shave a little time” from your daily routine.
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#Facebook’s tests of an alternative News Feed dubbed the #Explore feed have progressed to a full rollout, the company now confirms.
Previously available on mobile devices in the main navigation, Facebook’s new Explore Feed is now appearing for users on the desktop, as well!
Get ready to spend!
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#Facebook has built screen sharing into its Live video offering, thus making it very easy to share your screen during a live broadcast without having to download third-party software.
Want to share your screen live with friends or your team through Facebook Live? Well, now you can, without having to download another service to help you do so. Screen sharing has now been built straight into the Facebook Live experience but will require a browser extension. Also, it only seems ...to be available in Chrome, and not in Firefox. Either way, if you have the feature, as soon as you enter Live, you will be able to see the new “Share Screen” option.
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#Facebook appears to be testing a text-only “temporary profile status” feature that allows users to post status updates of up to 101 characters.
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#WhatsApp has announced the rollout of a new feature allowing its users to share their location in real-time with their family or friends.
It’s definitely not something new in terms of a feature on a social messaging app like WhatApp, but it’s nevertheless a welcome addition, as it’s pretty useful. If you’ve ever wanted to let people know where you are at a particular time, you will know why. As WhatsApp explains in its recent blog post announcing the feature.
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Snapchat launches Context Cards to make discovery even more fun!
If you ever saw something on #Snapchat and wanted to know a little bit more about it, then Context Cards are for you. The new feature launched by the platform lets you find out more information about any Snap shared. Whether that’s restaurant reviews, reservations, getting an #Uber or contact information. If you’re worried that every single Snap is going to turn into a mini ad, fear not. The Context Cards will o...nly include those Snaps that have been tagged with a venue-specific Geofilter or added to the public ‘Our Story.’
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Facebook comes one step closer to #LinkedIn!
#Facebook has long been trying its professional “attire” with #Workplace – however today it took its effort a tiny step closer to also being a professional social network.
Facebook has started testing a résumé feature that expands its current Work and Education section, by allowing users to add specific employers, dates, positions, and so on. As part of the test, a few selected users will now have the chance to provide more details... about their professional experience on their profiles.
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#LinkedIn announced a few important updates to Sales Navigator – the platform’s lead-generation solution – that will allow marketers to more effectively target the accounts and leads their sales team is pursuing.
Sales Navigator will be integrated in the Campaign Manager and marketers using the latter will now see two ad groups within: Sales Navigator Leads and Sales Navigator Accounts.
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There is an exciting new feature on #Instagram: two-person live video so you can go live with a guest.
Live video is definitely a growing trend, especially since it landed on Instagram. And now Instagram is taking a step further by being amongst the very few platforms to allow two-person live streaming. And I’m ready to bet that this time, people will care.
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#Pinterest builds itself around visual discovery - the idea that you can come to the site or app, see something you like, and immediately dive down a rabbit hole. The company has built an extensive suite of tools internally to figure out which rabbit hole to divert users to, and now it’s opening up some of that knowledge to advertisers.
Pinterest said today that it’s unlocking more than 5,000 interests that advertisers can now target against using what the company is calling ...its “Taste Graph.” That’s Pinterest’s nomenclature for its system that is able to figure out not only what users like, but also how what they like changes over time such as topics that are suddenly interesting, and ideas that decay into irrelevance.
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