Last Word

Last Word is one of the world's leading business-to-business (B2B) publishers, servicing the financial services industry in markets across the globe.

Last Word is one of the world's leading business-to-business (B2B) publishers, servicing the financial services industry in markets across the globe. We provide our community with breaking stories, in-depth features, research and events across print, events, research and digital.

Print

We launched our maiden title, International Adviser back in 2005, to address the needs of international financial advisers. Off of its success, Last Word Media has launched two further print titles to meet demand of financial advisers across the UK & Europe.

International Adviser is the leading publication for international independent financial advisers (IFAs) who operate across the globe. We cover areas such as Singapore, Hong Kong, South Africa and across the MENA region. Our audience specialise in providing services to both local residents and ex-pats.

Portfolio Adviser from conception, was geared to provide analysis on the issues and people shaping the UK’s investment landscape. Today, the title boasts a circulation list of just 5, 000 of the UK’s leading investors who receive the monthly publication. The title is strictly invite only and those on our circulation list meet strict criteria and are the envy of our peers.

Expert Investor Europe is an exclusive club - 4, 000 institutional and wholesale fund pickers across Western Europe ex-UK. What makes Expert Investor Europe unique is the detailed knowledge we get from our audience. Instead of hiring lots of journalists, we hire researchers - they get to know their patch - country by country, city by city. They carry out telephone interviews, they get country specific research - and they do a huge number of face to face interviews.

All of that hard-won expertise is then used to formulate the contents of our events, but also to advise our journalists on what to write about.

Events

With over 90 educational events taking place across five continents, Last Word has an unrivalled events portfolio globally. Spread across our five brands, our events cover everything from investments to tax and other industry issues.

What makes our events so unique is how we tailor them to meet our audiences’ needs. We conduct in-depth research interviews with industry leaders and potential delegates in order to provide the best environment to learn and network.

We also work with our sponsors to develop relationships with our delegates and give them exposure throughout the life cycle of our events, including pre, on-the-day and post event promotion.

Research

As well as all the direct feedback we get from our events, we also have a dedicated research team. They gather data from fund buyers across the world and ask probing questions: what asset classes are you buying, what are you selling, what do you think the next big macroeconomic moves are going to be and why?

We gather both qualitative and quantitative data from face-to-face meetings, telephone interviews, delegate voting at events, and country-specific targeted polls to subsets of our readers. A vast majority of our research has up to three years worth data (and up to ten for some fund managers), we are building an active trend base our community and will be rolling out new and exciting research projects throughout 2014.

Digital

Last Word Media has made a significant investment into its digital future, a process which began over 5 years ago with the launch of our first websites for International Adviser and Portfolio Adviser. Since then we have built on the success of our formative steps and now provide “world class” websites for all the main print titles, events and new digital offerings.

We operate a device agnostic digital solution for our community. Last Word Media prides itself on being compatible with all device types and browsers and is committed to providing our community to instant access the latest news and features when on the go, at their desk or on their smart devices.