Launchpad Seo

So Lush has grabbed headlines this week as they announce a move away from mainstream social media in the UK. What are your thoughts on this?
Is it just a marketing stunt to get attention or is it a sign of things to come with a trend towards more direct contact with customers?
https://www.thedrum.com/…/lush-abandons -social-media-its-ge…

Lego is Brits' favourite brand, but Amazon named most 'relevant'.
For the second year in a row, UK consumers have named Lego as their favourite brand. However, when asked to name the company they considered most relevant to their lives, Amazon took the crown.
After stealing the spotlight from British Airways last year, Lego has once again topped the annual Superbrands index, which each year invites 2500 British shoppers and industry experts to judge 1500 brands based on quali...
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The 5 P's of Social Media Marketing.
A great focus to try and improve on ...
If you're looking for a simple method to ensure that your social media marketing strategy covers all the essential bases, the 5 P's approach is a solid outline.
... The 5 P's is a marketing strategy which has been employed in many variations, but fits perfectly with social media marketing. The elements ensure that you take into account all the key processes required to formulate an effective approach, capitalizing on the opportunities of the medium for maximum impact.
https://www.socialmediatoday.com/…/the- 5-ps-of-soci…/550884/
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5 Best Practices for Facebook Ads - From Facebook
Over the years, Facebook’s advertising platform has continued to evolve, adding more and more options to utilise in your targeting, while also becoming infinitely more complex. That can be a problem for advertisers looking to maximise their Facebook ads performance - more targeting options is better, but if you don't know how to use them, it can seem like you're drowning in possibilities, and likely missing out on more in-dept...
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3 Keys to Designing Killer Social Media Content
Designing social media content that both works for your brand and is visually appealing can be a challenge, especially if you're running on a limited budget and/or don't have any background in visual design.
This article has 3 simple steps to focus on when creating your content.
... https://www.socialmediatoday.com/…/3-ke ys-to-design…/550545/
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Interesting how the old concept of cinema has now modernised to work with the new digital giants of Amazon and Netflix.
A great lesson in how old experiences can remain and be enjoyed if new trends are embraced.
https://www.thedrum.com/…/vue-boss-the- resurgence-cinema-an…

Not sure why people bother with Twitter? Here's an interesting update ...
Whatever you may think of Twitter, love it, loathe it, only use it to see what crazy thing Donald Trump will tweet each morning, the platform has become the social platform for conversation (good and bad).
It’s true that the current US President’s use of the platform has been good for user growth, and business at Twitter. The company was profitable in 2018 and added 6 million new monthly users in Q4 201...7 and between Q2 2017 and Q2 2018, growth stood at 11%.
Following the share price of Twitter jumping-up by more than 17% in October 2018, after the company posted higher than expected earnings in Q3, CEO Jack Dorsey said: “We’re achieving meaningful progress in our efforts to make Twitter a healthier and valuable everyday service,”.
Part of Twitter’s success has come from the app becoming a daily habit for users, creating that ‘stickiness’ that was once only afforded to Facebook. Pew’s Research found that 46% of Twitter users in the US visit the site at least once a day, and daily active users were up 9% in Q3 2018 compared with the year previous.
Not only that but Twitter is becoming a power news source for users across the globe. Around 25% of all verified accounts belong to journalists and a recent study found 74% of all Twitter users in the US use the app to get their news.
https://www.thedrum.com/…/why-its-good- twitter-focusing-con…
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Love this idea of employees on the week. We get to meet a few dogs when visiting clients but unfortunately not every week. We may have to do employee of the month!
https://www.boredpanda.com/dogs-employees -of-the-week-jos…/…

Your business website should not just be about looking good. It should provide an effortless function that communicates all the information a potential or existing customer needs.
Here's a great article with 5 tips on how to plan a better website ...
01. Sitemap and user flow...
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If you are looking to grow your business improving your website with targeted SEO is a great place to start.
We offer a free website analysis to help you start to understand what improvements could be done to help more customers easily find your website.
https://www.launchpadseo.co.uk/request-a- free-seo-analysis/

There's a reason why this post went live at just before 2pm on a Thursday ....
Exactly when is the best time to post on social media and your website? It’s definitely a question that we think of when we create our content. From developing your social media posts to adding to your blog page online, we invest valuable time in producing great captivating pieces that we hope results in shareable content. Which is why understanding the best times to post online can help drive perf...
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5 social media trends that will drive your business this year
Immersive content Consumers increasingly insist on brand experiences that are immersive experiences – be it via 360-degree video and photo, live video, augmented reality or virtual reality. Consumers want to be part of the experience, and technology is enabling that.
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10 Expert Social Media Tips To Help Your Small Business Succeed
Social media can be a great way for small business owners to connect with prospects and customers. Done right, it can make sales skyrocket. Some entrepreneurs have even built an entire business on a social media platform, like Rachel Dunston, the founder of Rachel Bakes More Cake, who built a thriving cake business on Instagram. But if you’re not careful, it can be a distracting time suck, or even backfire by ali...
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How can you grab consumers attention when everyone is watching multiple screens?
Facebook research shows that consumers attention needs to be grabbed within seconds. It sounds like knowing what your target consumer is watching and when is more important than ever.
https://www.marketingweek.com/…/faceboo k-brands-thrive-squ…/

If you have an e commerce business have you considered using Instagram?
https://www.socialmediatoday.com/…/21-i nstagram-fac…/548064/

What are the most popular social media sites for Millennials and Gen X?
Does the use of social media differ for men and women?
This site by you.gov is a great tool to help you identify where your target market uses social media ...
... https://yougov.co.uk/…/technol…/socia l-networks/millennials)
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Globally the typical digital consumer spends on average 1 hour and 49 minutes per day on social networks and messaging services.
As a small business it's important to know where your customers and potential customers are spending their time. This will help to focus the time you spend trying to reach them.
https://returnonnow.com/…/03/social-med ia-best-practices-2…/

Depending on your business LinkedIn can be an effective marketing tool.
We recommend that businesses focus on 2 - 3 social media accounts depending on their budget and target audience.
If you want to know more about LinkedIn they have recently published a new eBook of social media marketing and management tips. Follow below link if you want to download it.
... Or if you want us to do the work for you we are more than happy to help.
https://www.socialmediatoday.com/…/link edin-reaches…/547620/
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When we start working with a customer we always need to know who are your target market. As for SEO to be successful we need to know the search terms that your ideal customers may use.
This article from Forbes could help identify your target market.
Whether your product or service is new or you’re improving a current issue in your field, here are three actionable steps you can take today to identify your target market.
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