Localpropertyindex Limited

LocalPropertyIndex.com is a venture capital backed property advertising web site targeting estate agents who need to advertise properties. Unlike their competitors, who charge a fixed monthly advertising fee, LPI's clients can advertise free of charge and only pay if they receive enquires from potential buyers /renters. The team has 8 years experience operating property portals and the CEO listed his previous business on the London Stock Exchange. Market Opportunity - Recent consolidation within the property portal industry has created a duopoly in the UK market and the opportunity for a new property portal. After years of over-supply in the portal industry there are now only two major portal businesses, Rightmove & Zoopla. We plan to quickly capitalise on this opportunity and become the third major alternative offering estate agencies effective advertising with Disruptive Pricing. Customer Problem - Both Rightmove and Zoopla charge estate agencies a fixed fee to advertise – ranging from £549 per month beyond £1, 000 per month. This duopoly has created an opportunity for Rightmove and Zoopla and a problem for estate agencies. Rightmove has increased its pricing by 20% annually for the last 3 years. Zoopla increased pricing by 50% . Estate agents have serious concerns centred on the increasing annual advertising costs and the lack of choice. Competitive advantage - Disruptive Pricing: Rather than ask our clients to pay a fixed monthly advertising fee we allow agents to advertise free of charge and only pay when a prospective buyer /renter uses our portal and makes an enquiry. No minimum contract period. Advertisers with us only pay when they receive email enquiries. Agents Pay £3. 95 per enquiry rather than a flat monthly fee.
Social Link - Linkedin: http://www. linkedin.com/company /www. inspain. tv-& -www. localpropertyindex.com
Keywords: enterprise software