Lockhart Meyer Salon Marketing

Congratulations to our client Ian Egerton on becoming President of the leading trade organisations for salon owners National Hairdressers Federation (NHF) and the National Beauty Federation (NBF).

#MarketingMonday
Is your day dictated by your ‘to-do’ list? Ever thought about creating a STOP doing list?
List all the things that are wasting your time right now and STOP doing them - put your time, energy and focus on your business priorities if you want to #GrowYourSalon

9 things you may not know about red lippy (even though you’re a beauty professional!).
Love this article https://bbc.in/2QiluIk from BBC Radio 4 Woman’s Hour about red lipstick – some of these ‘facts’ would make brilliant social posts for your beauty clients too.

Brilliant short video packed with actionable tips from our fabulous client Sara Shoemark owner of multi award-winning GLOW BEAUTY salons for Professional Beauty, perfect if you’re thinking of expanding your salon...
https://bit.ly/2KINNjQ

It’s Mental Health Awareness Week 13-19 May. Research shows salon employees with good mental health are more likely to perform well, have good attendance levels and be engaged in their work. If you’re a salon owner this is clear, practical, free advice from Acas on how to help any salon employees experiencing mental health issues, stress or anxiety...
http://www.acas.org.uk/index.aspx?article id=1900

Motivate and inspire your salon team with this brilliant Sassoon Scholarship from the Fellowship for British Hairdressing. The winner receives 4 separate weeks of training on Sassoon courses at their London Academy. Open to anyone working within a Fellowship salon. Enter online here https://bit.ly/2PRXfR3. Closes 24 May.

Don’t underestimate the power of word-of-mouth marketing if you run a beauty or aesthetic business.
A recent study of 14,500 ‘aesthetically conscious’ consumers (aged 21-65) revealed word-of-mouth recommendations and internet searches were the joint top sources for non-invasive treatment information, both with 37% of the respondents saying this was their go-to when researching procedures. Head over to Alice’s blog for practical tips on skyrocketing your word-of-mouth marketing https://bit.ly/2llmtc1
*Allergan’s 360° Aesthetics Report

Alice’s marketing guide to making the most of Father’s Day (June 16th ) for your beauty, aesthetic or hair business. #GrowYourSalon

Congratulations to our client Eden Skin Clinic on being highly commended for their charity work at the National Hairdressers Federation Hair & Beauty Community Awards which took place yesterday in the Houses of Parliament!
Fabulous news #DreamTeam!

A recent study revealed 51% believe the content posted by other consumers is more authentic #SalonSocial #SalonMarketing
Got 5 minutes? Why not…
✔ Ask a client to post an online review of your salon.... ✔ Do a refresh session with your team on asking for referrals & reviews. ✔ Ask two clients for testimonials to use on your salon website, social & marketing materials.
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Keep your therapists healthy - repetitive strain injury (RSI) and lower back pain are common injuries in the beauty industry but easily preventable. Professional Beauty’s Therapist of the Year and Pilates teacher Kerry Beavis demonstrates four exercises in this video that your therapists should be doing daily to help prevent problems.
https://bit.ly/2XyATXl

Are you charging the right prices for the service and expertise your hair or beauty business gives? Or are you sending confusing messages to your clients? Are your website and salon social full of promises about amazing service and a super-skilled team, but your prices suggest the exact opposite? Time to put your prices up perhaps… #GrowYourSalon
https://bit.ly/2HyrRGM

Did you know 37% Customers referred by loyal customers have a 37% higher retention rate?
Read Alice’s #SalonMarketing tips and ideas on getting the best from hair & beauty client recommendations and referrals... https://bit.ly/2llmtc1

Brilliant short video packed with actionable tips from our fabulous client Sara Shoemark owner of multi award-winning GLOW BEAUTY salons for Professional Beauty, perfect for if you’re thinking of expanding your salon.
https://bit.ly/2KINNjQ

Nail tech allergies are on the increase and they can mean you can’t continue working.
Professional Beauty's Nail Professional of the Year 2019 Kayley Cairns gives her practical tips on avoiding allergies and working safely. Useful advice!

Don't get caught out. Check out our blog on all the latest National Minimum and Living Wage changes that come into force on 1st April - including hair & beauty apprentices.

Looking for #MothersDay salon #marketing ideas?
You cannot afford to miss out on this business bonanza so here are my latest promotional ideas, social tips and a dose of marketing inspiration.
Plus a free downloadable Mother’s Day Cheat Sheet with ready-to-use #spa and #salon social graphics to make your life easier...
... https://bit.ly/2ucE5uQ
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Congratulations to Shona Hillman, winner of our Professional Beauty Show competition. 🎉🎉 Shona wins Alice’s latest online course on growing your hair or beauty business on Facebook. Congratulations Shona and we’re thrilled to be helping you to grow a successful, profitable business!