About Magnate
There’s a lot of noise on the internet right now - it's becoming increasingly difficult to break through it. We create + market value-driven content.
Magnate Description
There’s a lot of noise on the internet right now - it's becoming increasingly difficult to break through it. We create + market value-driven content.
Reviews
Snapchat has added a new shopping channel ahead of Black Friday. The 'Shop and Cop' channel lets people see exclusive vouchers and codes and shop without leaving the app. https://www.adweek.com/…/snapchats-new- ecommerce-channel-l…/
Facebook is trying to muscle in on LinkedIn. It's new Mentorship and Jobs services shows that it is trying to diversify into the B2B arena - useful if you have business customers. https://techcrunch.com/…/facebook-learn ing-mentorships-jobs/
Instagram has added a new "Promote for Stories" feature. It's similar to the option to boost posts in Facebook, letting new potential customers see your content in their feeds. https://techcrunch.com/…/instagram-anal ytics-promote-stori…/
Facebook now owns WhatsApp and will soon introduce ads into the Status feature of the growing social media platform. Facebook campaigns can already appear on Instagram, websites and in apps. https://www.digitaltrends.com/…/whatsap p-to-start-showing-…/
Facebook have updated their pixel to make it easier for businesses to merge point of sale data so it's easier to track in store conversions from Facebook. https://www.facebook.com/…/improving-tr ansparency-in-sharin…#
Facebook's new 'recommendations' panel in Groups lists the businesses recommended by groups (used by 1 billion members). It's a good way for businesses to get discovered. https://www.socialmediatoday.com/…/face book-adds-pa…/540741/
Twitter is testing a range of new features to encourage engagement. These include colour highlights in tweets, indicators to see if users are active and 'ice breaker' questions. https://www.theverge.com/…/twitter-pres ence-indicators-acti…
Facebook is testing video polls within ads, which will be a great way to showcase your business while driving engagement, interaction and social proof from your customers. https://www.socialmediatoday.com/…/face books-testin…/540305/
Facebook has released it's new attribution dashboard - this will give you a clearer idea of your customer journey, seeing where customers came from, the device they used and much more. https://www.facebook.com/business/measure ment/attribution…#
Facebook has put new restrictions on low quality ads. Ads that use sensationalised language, engagement bait or withhold information will reach less people, and could damage your overall ad performance. https://www.facebook.com/…/reducing-low -quality-ads-on-face…
You can now make your posts stand out on the newsfeed by using 3D images. If you upload a dual lens camera image, tilting your phone will make the image move in 3D.
Facebook now has 24.5% of ALL video ad spending - and 87% of video on social media, that's a rise of 30% on last year. If you're not using video, you could be left behind!
Spark AR has been launched for Facebook and Instagram. It's now easier for businesses to make their own augmented reality promotions, like letting people virtually wear your products.
Facebook is adding AI into it's marketplace function. If you put up an item for sale, Facebook will automatically categorise it and let you know what your competitors are charging.
Facebook is rolling out it's 'Premiere' videos globally. It lets you promote a pre-recorded video like Facebook Live - and you can also give digital badges to 'top fans'.
Facebook has 2 new video ad types. 'In-stream reserve' will play in front of video content (like YouTube ads). 'ThruPlay' will only charge you if people watch your video for 15 seconds.
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