Mediacom Uk

On Friday, MediaCom hosted a day of activities and panels for IPA' s #AdUnlocked day. A huge thank you to all those who attended, all those who gave some time across the day and, of course, the brilliant team of execs who ran it! #NIWeek2018 #Career #Media #Advertising

Last week we waved goodbye to summer, seemingly just in time! Our Summer Festival was organised by an amazing committee of volunteers.
Thankfully, the rain and wind calmed down by the time everyone had shown up, and the sun was shining for us! With some amazing food stands and cocktail bars, it was a brilliant evening in a beautiful spot!
Through the night, MediaCom's very talented staff kept the crowd lively, with acts including bands and DJs.
... Thanks to everyone who got involved, we will see you again at Christmas!
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MediaCom is very proud to share that we have partnered with The Book of Man in a Mental Health Ally campaign to encourage other UK workplaces to launch ally initiatives similar to that of our own. Watch the video to find out more.

A common theme reflected across many categories this year was that of challenging perceptions. Winners and recipients of AMA special awards will be announced at The Hilton in Manchester on 25th October!

🏆🏆 Tonight is the night! The Asian Media Awards judges will be in our building this evening to announce this years finalists! 🏆🏆
Our Global Chief Digital Officer, Deirdre McGlashan, will welcome guests to the shortlist announcement.

We are delighted to be hosting this event next Monday along with Salford Uni and CLIC Sargent.
From journalists working in local newspapers and internet bloggers to TV presenters and PR experts, the Asian Media Awards are dedicated to highlighting talent, drive and innovation.

As Facebook Watch rolls out globally, businesses will see new advertising opportunities arise. Our CEO, Josh Krichefski, talks about the increasing appetite for on demand and long-form videos and how platforms are fulfilling them:

Yesterday our Publishing Festival kicked off with sessions from guests including Mail Metro Media & Newsworks UK.
Today we have even more action lined up including a LIVE podcast from Bauer!

Age is another face of diversity. One in four respondents to an industry survey last year said they’d been told that they were too old for a new job.
Read Sue Unerman's thoughts on age in the advertising industry here:

Scroll Free September is the RSPH’s (Royal Society for Public Health) campaign to encourage people to stop or reduce their personal social media usage for the month of September.
The positive and negative effects of social media have been prevalent in the news in recent times, with emphasis on the negative effects for young user’s mental health.
The RSPH published a report last year named #StatusOfMind, which warned that social media could be fuelling a mental health crisis ...in young people – with Snapchat and Instagram the worst culprits.
Read more here:
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What do a climber, cosplayer and pianist have in common? They all work here at MediaCom!
Campaign Magazine spoke to MediaCommers to find out out what our people get up to outside of work.
Watch the video here:

“It is our mission ‘to be the best sports company in the world.’ To hit that mark, we need the right line-up of partners onside with us. Consumer-obsessed, digitally-focused and always creating the new.
“This is the way we at adidas and Reebok operate. We are pleased to have found those same drivers in our new agency partner MediaCom. Through our partnership, we look forward to innovating ways of reaching and connecting to our consumers across the trend-leading cities whose influence on global culture is the key to unlocking desirability and demand.”
Jocelyn Robiot, Senior Vice President of Marketing, Adidas.

Epic games have created a cultural behemoth beyond the confines of the game itself where the in-game emotes and dances have taken over school playgrounds and even featured in goal celebrations during the 2018 World Cup.
Is the next development branded in game partnerships where advertising becomes part of the fabric of the game? With the game now available across the latest Android and iOS devices game time and player numbers will increase further in a notoriously difficult to reach audience segment.
Will we see a time where games developers themselves become “media owners”?

2015/16 saw an unprecedented number of major brands put their media accounts up for review. These included Unilever, Procter & Gamble, L’Oréal and Coca-Cola. It was reported that at least $25 billion of media spend went into review.
As it turns out, 2015/16 wasn’t an anomaly. The past 12 months have been an even busier pitch period than "mediapalooza", and it shows no signs of slowing.
Read more from our Worldwide Chairman & CEO, Stephen Allan, here:

"We're about innovation without chaos!"
Mars global marketing head, Andrew Clarke, explains why continuing to try new things is critical for one of the world's largest advertisers.
Read more from Campaign Magazine below:

"This deal goes much further than a one-off game. It appears there’s a clear plan to engage young people, so over time, this is a strategy that will tap into a new generation of fans as well laying a foundation to identify future players.
It’s not often that anyone steals a march on the Premier League, but this is exactly what La Liga has done; playing matches abroad will almost certainly become the norm for big leagues in five years’ time."
Misha Sher - Vice President of MediaCom Sport & Entertainment

The Open University's new nationwide ad campaign in partnership with Channel 4 tells the story of six student ambassadors through interviews with TV presenter Anna Richardson.
The ads will be broadcast across a six-week period and feature TV talent and tutor stories as an example of how the university is doing things differently in the education sector.
Find out more here:

“After the Premier League failed to drum up any support for matches played abroad a few years ago, this represents a big feather in the cap for the Spanish league and a strategic win to bridge the gap with the English game.
Not only will La Liga be the first to do this, but they will do so in the most lucrative consumer market."
Misha Sher - Vice President of MediaCom Sport & Entertainment