Mesh Experience

"The concept of ownership has completely evolved. Netflix has changed how we watch movies, Spotify has revolutionised how we listen to music and Uber has transformed how we get from A to B." - Marketing Week
#bigdata #analytics #marketresearch
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Every #experience tells a story. See what your brand's customers are really experiencing. #MESHexperience #customerexperience #experiencedrivenmarketing

A Marketo survey asked marketers what they expect to change by 2025 in ANZ, and here's what they found:
https://hubs.ly/H0gXDq10
#bigdata #experiencedrivenmarketing #mrx #analytics

When a brand starts to stagnate, they need to reinvigorate the values that inspired the business in the first place. Experiential marketing is a weapon designed to fight stagnation and drive “re-relevancy.” Much like how Van's went back to their roots, focusing on its classic models and an iconic slogan to drive cultural relevance. https://hubs.ly/H0h64v10

With the new season of HBO's Game of Thrones beginning this month, they took their experiential marketing to a different level. Dubbed “Bleed for the Throne,” attendees were given the option of donating blood before entering the experience. According to HBO, it was “the largest blood donation promotional effort by an entertainment company in American Red Cross history.” Not only did they give back to the community in a unique way, but they made a very memorable experience at SXSW. https://hubs.ly/H0h64t30

Fiona Blades, CEO of MESH Experience has detailed the effectiveness SOE. Download her full presentation for FREE to learn how to unlock growth for your brand. MESHexperience #shareofexperience #shareofvoice #brandexperience https://hubs.ly/H0cpscP0

Find out how Real-time Experience Tracking helped close the dialogue gap between Doctors and Pharma Companies – Marcello Garritano, MESH Experience and Ana Alvarez, Sanofi are presenting this case study at ESOMAR in Sao Paulo on 8 April #mrx #insights #intelligence #data

Hopefully by now you know about Gen Z and that they are the "next big thing" in the industry. But don't forget Millenials - they aren't going anywhere.
#experiencedrivenmarketing #marketresearch #bigdata
https://hubs.ly/H0gXCdq0

Need help with your next experiential marketing campaign? Reach out to MESH Experience! https://hubs.ly/H0h63nW0

#Marketing and #insight clients often ask us: How can I get a picture of how all my #touchpoints work together? How can I understand the effectiveness of owned and earned media as well as paid media? Which media should I be putting my budget towards to get a better bang for my buck? How can I become less reliant on paid media? Read on to learn how to make all of your media work as hard as they can! https://hubs.ly/H0ff-tk0 #MESHexperience #ownedmedia #earnedmedia #paidmedia #mrx

"We believe you need to understand every experience or encounter with your brand, whether this is a momentous experience in being offered your first mortgage or a fleeting glimpse of a poster." https://hubs.ly/H0g19-C0 #meshexperience #brandgrowth #experience #experiencedrivenmarketing #mrx

Adidas Originals recently hosted a ‘Ghost Drop’ event which was intended to create hype around ‘mystery items.’ Customers competed in a raffle contest across multiple brand outlets in Mumbai. The brand ended up engaging with over 300 sneaker-heads across the city by dropping ‘ghost’ items as they tried to win hype ‘mystery’ products and celebrate street style culture. This is a great way to engage your customers and create a memorable experience! https://hubs.ly/H0h63ng0

"We are overloaded with data – it’s coming from our call centers, our websites, our retail partners, our media agencies. Yet in spite of being awash with data, we have a data black hole."
Check out this blog post about achieving brand growth with experience driven marketing: https://hubs.ly/H0gZhpg0
#mrx #experiencedrivenmarketing #bigdata #MESHexperience

Experiential marketing trends in 2019 include investments from every sector, that includes Netflix and Google, paid for experiences, "stayable" experiences, technology and innovation. All of these go into creating a memorable brand experience for customers. https://hubs.ly/H0h63mk0

Find out how Real-time Experience Tracking helped close the dialogue gap between Doctors and Pharma Companies – Marcello Garritano, MESH Experience and Ana Alvarez, Sanofi are presenting this case study at ESOMAR in Sao Paulo on 8 April #mrx #insights #intelligence #data

"An advertisement is just a fraction of the larger story when it comes to brand experience. What is important is HOW these brands are created. Brand growth, therefore, is driven by all experiences people have with brands."
Check out this blog post on the power of Positive Brand Experience.
https://hubs.ly/H0gZrrK0
... #experiencedrivenmarketing #MESHexperience #bigdata #mrx
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People talk a lot about trust. But what does it really mean? Is it worth investing in? How can you create it? Which banks are leading the way? The role of retail banking is changing forever. Here’s what you need to know.
#MESHexperience
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