About Music Ally
Music industry consultancy covering digital music marketing and strategy. Sign up for a free trial of our publication service today!
Music Ally Description
At Music Ally we love music, and we love tech. We believe that these worlds should not be battling each other and so our mission for the past ten years has remained the same: to explore ways that the two worlds can work profitably together.
We don’t believe the old industry will ever return – and that’s not a bad thing. We want to help reshape the music business so that it’s fit for purpose in the digital age, representing the new breed of empowered artists and managers, helping build sustainable careers in a fairer system. We also work with savvy labels and new digital music platforms which together will be changing the way we connect with the music we love.
Our clients are across the music and technology sectors, and include all of the major labels, music publishers and collecting societies, music platforms like Spotify and Deezer, and the tech giants like Google and Microsoft.
We provide information on the new music business. We also enable companies to understand the landscape through training in various forms of digital marketing. We provide bespoke research, and also help companies spot opportunities through specialist consulting. And we work with global events and also put together our own focused networking events.
To find out how Music Ally can help your business, contact us now.
Reviews
The #nylonconnect panel on music investment offered plenty of wisdom for startups, music companies and artists alike. WMG, 23 Capital and Plus Eight offered advice for startups seeking funding and artists looking to unlock capital, as well as discussing wider trends around investment in music. Link to our report is in the comments!
Congratulations to ClicknClear for winning the audience vote at the #nylonconnect startups pitch session. But congratulations too for fellow startups Amadeus Code, Musiio, Rootnote and Scored - excellent pitches all round. Read our full report (link in comments)
African music: ‘We’re here to stay, and you’re going to know about it!’ - our writeup of the Africa keynote and panel session at #nylonconnect, including lots of wisdom and opinion on what's happening, challenges that need to be tackled, and opportunities for music companies from elsewhere to partner with African artists in the right way. Link in comments below...
Global music-streaming: ‘For growth you have to look outside of the Western markets’ - Nielsen gives some new stats (including the most-streamed song globally in Q4 2018, which may be a surprise) + a panel on regional streaming services in Russia, China and the Middle East. Link in comments.
Our first session report from #nylonconnect is live! Run The Jewels manager Amaechi Uzoigwe: ‘Build the right spaceship!’ + artist-managers panel talking about streaming. Link is in the comments...
Every year, Music Ally publishes an end-of-year report for Sandbox, our music-marketing brand, rounding up the best campaigns of the year. 2018’s is now available for you to read.
We’ve chosen 40 of the best, listed in alphabetical order but with special awards for the campaigns that we thought offered something extra, unique and new. Enjoy!
https://musically.com/…/music-allys-san dbox-2018-music-mar…/
... #marketing #musicindustry #music #digitalmarketing #recordlabels #socialmedia
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NY:LON Connect 2019 is happening in London on 22-23 January.
Created and managed by Music Ally and the Music Business Association, is a global event that provides a forum for leading executives from the international music industry.
Book your place now: https://nylonconnect.lnk.to/tickets19
'In 10 years or 15 years from now, AI algorithms and robots will be able to conceive original music, original movies and original stories. Of course it is going to change our relationship with the creative process as human beings. At the same time we know we are only using 10% of our brain so AI may help us to use the other 90%. That will open the door to extraordinary new territories in terms of the creative process...'
Interested in AI music? Our latest primer explores who's using artificial intelligence to compose, create and remix music - from startups to tech giants - and how they're collaborating with human musicians: https://musically.com/20…/…/22/music- ally-ai-music-startups/
Spotify is now live in 13 countries across the MENA region. Our interview asks about its pricing, possible partnerships and approach to censorship in the region
Fortnite is a gaming craze and esports a growing area, but what do they mean for music marketing? Here's a summary of the talk from our recent Sandbox Summit conference exploring the topic
'Daily data on how many streams their songs are generating could bolster the publishing industry’s resolve to challenge labels' (on what share of streaming royalties they get) - what do you think?
What's your view on AI-created music? The video demo in this piece is well worth a watch. "Creativity has always been regarded as such a human function, and maybe this threatens that. But it doesn’t take creativity away from us: it just augments it. It will let people who can’t tell stories, tell stories. That joy of making something other people like is going to be available to many more people. We think that’s cool stuff..."
A big thank you to all attendees who made it down to our second edition of Sandbox Summit London! #MarketMusicBetter
Music Ally's own Editor-in-Chief Stuart Dredge will present "Game On: Fortnite, Esports and the Opportunities for Music" at Sandbox Summit London, a session exploring the growth of esports and its key games; explaining how labels and artists have got involved already; and predicting some of the new esports opportunities that they’ll be taking advantage of in 2019 and beyond.
Hear from him and other industry experts at the London Art House, 31st October! SandboxSummit.lnk.to/tickets
#MarketMusicBetter
The campaign for Ariana Grande’s Sweetener has been nominated for Music Ally’s Campaign of the Year!
Cast your vote at Sandbox Summit London, 31st October at the London Art House. Last tickets available at SandboxSummit.lnk.to/tickets
#MarketMusicBetter