Psidentity

Psidentity's technology - based on years of research and development at Cambridge University's Psychology Department - predicts people's personality profile by looking at the records of their online activity. This includes for example sociability, spontaneity, openness to new experiences, but also tastes in music, brands or fashion, interest in public figures, political views or if someone has an addictive personality (more here: http://www. psidentity.com/psidentity-predictions /). By adding this new layer of data to your existing consumer information, we help you reveal your audience's actionable preferences, affinities and core values. We help you uncover not only what choices people might take but also what motivates them, deep down, to behave the way they do. Use Psidentity for psycho-segmenting and psycho-targeting, to differentiate your proposition from your competitor's, to find brand advocates, to improve messaging and CRM performances or to populate your existing consumer database and handle missing information with our multi-dimensional predictive algorithm. Understand your consumers as if you knew them personally, without compromising on scale.
Social Link - Linkedin: http://www. linkedin.com/company /psidentity
Keywords: analytics