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You need to keep changing the way you do marketing, the most common mistake is to keep doing the same things just because they still work, but if you keep adjusting to the changes and new strategies in marketing you could improve your results and instead of obtaining the same results you could have much better results.

Last June Instagram started allowing Brands to turn Influencer's posts into Ads. But how can less established businesses, with no influencers talking about them, make use of it? ( Article coming soon ...)