Social Chain

Go into the weekend armed with the biggest news stories and insights to break in Silicon Valley and the world, this week.

Powerful branding requires you to look beyond the logo. That's the opinion of our creative director, Jase Bloor, who in our latest article has revealed his top 3 secrets to building an unforgettable brand.

On Wednesday, Mark Zuckerberg lost $120 billion in the largest one-day stock market drop in US history. It's a blow - but is it enough to finish Facebook? We analyse the evidence to determine what this really means for the tech behemoth.

Influencer marketing doubled in size in 2017 - but despite boasting tremendous reach and impact figures, the market is growing more saturated by the day. So how can brands cut through? Our head of talent, Tom Peters, tells all.

Love Island spoiler alert!
Can’t wait until Monday to find out this year’s Love Island winners? Over a week before the final, we analysed data from 100,000 tweets to determine the result.
Watch at your discretion.

The Silicon Valley shake-up continues... Facebook's latest AI hire could be its most crucial yet - and they've been poached from none other than rival Google.

BREXIT or TRUMP... what do you think the UK hates more? We used social listening to find out.

Has the war between TV and tech come to an end? Winning the hearts of 16-34 year-old 'cord-cutters' is no easy feat, so we found out what fresh tactics have caused the hit ITV2 show #LoveIsland to break social and digital records for ITV:

Snap has learned it has to make a few important friends if it hopes to last much longer in the fight against Facebook - and one big player who seems happy to help is Amazon. Find out how this partnership is set to shape social commerce:

Social media has taken England to the World Cup semi-finals for the first time in 28 years, and we have the proof. Ahead of #ENGCRO, we look at the memes, conversations and millennials who have inspired the most social-first World Cup yet... #ItsComingHome #FooballsComingHome

When football influences fashion: as England made the World Cup semi-finals for the first time in 28 years, online conversation surrounding waistcoats rose by 2027% in what has been dubbed the 'Gareth Southgate effect'.

It’s a noisy world out there, but this video trend is giving brands and marketers a one-way ticket to capturing the attention of social audiences everywhere. Those dedicated to a well-oiled video strategy would be wise to take note...

So Instagram is doing long-form with IGTV, YouTube is breaking into music streaming and Snapchat wants to nurture the next David Attenborough? 🤔 If you're in need of a catch-up, we break down the latest and greatest social stories in our weekly roundup:

96% of mobile consumption is vertical.
IGTV is here and so is our tailored vertical content studio.
Let’s talk 9:16 - https://sochn.co/2BrVcvq

Spotify has changed the face of music, but will YouTube Music and Facebook have their say on what happens next? Read the third and final part of Music: The Great Disruptor with Syco, SonyMusicUK and Social Chain to find out...

Right now, there's a launch event taking place in San Francisco for Instagram's new long-form content hub, IGTV. As reports come in, here's everything you need to know 📺😲

It’s here - the brand new podcast by Social Chain. In our pilot episode of Social Minds, we learn the secret to being happy both online and offline, with help from the world’s first Director of Happiness, Kiera Lawlor.
These revelations aren’t for the faint-hearted, but if you’re ready to face the reality of our always-online world, you are now free to tune in... 👇
iTunes: sochn.co/2y4nU7Q... YouTube: sochn.co/2M76BVS Soundcloud: sochn.co/2JEGDrN GooglePlay (US): sochn.co/2M8AJ2W AnyPod: sochn.co/2ys5AWv
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