Social Media 365

What's the intersection of familiarity and novelty? The answer to that and more. Great read:

Funny how dogs become a real part of the family. Little Lyn goes to the vet for her operation this Friday. Fingers crossed for this brave, good girl 🤞

Director of Content at Sprout Social, Lizz Kannenberg, shares why brands should invest their influencer spend on the people closest to their audience. "Employee advocacy tools arm the people who are already engaged in what you offer with a simple way to amplify the message."

"Brands are now receiving 146% more social messages that require a response than they did three years ago" - #sproutpartner Bozell dives deep into 2017 Sprout Social Index data

Get verified on Instagram and reap the benefits with this how to guide from Sprout Social

Data can also point to a potential relationship between different factors, but it can’t prove it. It’s the familiar adage, “correlation does not imply causation.” - Learn more about what your gut can tell you that data can't on the Adapt by Sprout Social blog!

Get your next Facebook campaign on point with these brilliant campaigns that inspire and worked well!

Great news for the #marketers who invest in micro-influencers: your audience’s peers are the most influential referrers of all.

Take your Twitter strategy to the next level with these great takeaways from Sprout All Star and Partner, Brooke B. Sellas.

I'm never one to turn down a coffee and a chat. Next week's C&C is a special one though. Back in London and my first meet at the beautiful Somerset House

Get your marketing toolkit up to scale with these advanced copywriting hacks for social media

How can you make a freelance project turn into something larger and more long-term? Take these tips into consideration

According to the Content Marketing Institute and Marketing Profs research for 2017, 89% of B2B content marketers in North America use LinkedIn, 77% use Twitter, and 76% use Facebook to distribute content. Make sure your content and social media strategies align.

Once a great way to garner awareness, some see it as “cheap” - are social media contests still relevant in 2018?

Curating content doesn't have to be a pain! With Sprout Social's new Content Suggestions Feature, you can curate articles that have already been proven to work well on social.

Brands like @Loreal use social listening to stay agile and quickly respond to trends in their space, helping them engage with their audience in an intimate manner.