Sports Direct

Did some research online for sketchers shoes, liked a pair & thought as there is a Sportsdirect shop close to kids school, I will pick them up from store instead of ordering online.
Cost online for same shoe £30. Cost in store £47.99. Took them to the till and lady kept saying they are web exclusive when asked why is sports direct charging customers different price for same product. Showed her online that it does not say web exclusive so I am not taking that as a valid explanation. Then after speaking to two different people was put to the manager who offered price match and said we only price match if customers ask! I asked him why sports direct think it is ok to charge customers different prices online to store when it is not web exclusive or such then expect to give price match only to customers who ask! To my mind that is extremely unfair. So if I didn't ask I would be paying £17.99 more for the exact same shoe! That's what customer value must be to sports direct.
It gets worse lol. Manager agreed to price match BUT... company policy is you have to pay £4.99 for delivery charges you would have incurred if you ordered online & it was delivered to you! What!!!! But I am in the store physically purchasing this item, it is not delievered to me yet sports direct expect you to pay the delivery charge! I said to the manager (not mentioning any names) that this is unfair as you cannot charge for a service that you have not delievered. Manager said that is the policy we can't change it. Absolutely awful experience and absurd policy. Thanks alot sports direct. As a matter of principle i didn't purchase the product in store, i decided to pay online & have it delivered! I am not paying delivery charges for a product I picked off the store shelf!!!!

I rarely write reviews for shops, but my experience at this Sports Direct store as opposed to other SD stores, has been surprisingly excellent. I came here to buy a pair of Nike trainers, and the two men in that area were very pleasant and helpful. You can tell they have very good customer service skills. I also want to say a big thank you to the Manager Ben who was very courteous, polite and helpful. Whatever bad reputation other SD stores have, they do not apply to this branch at the Gracechurch Shopping Centre in Sutton Coldfield. You will be respected here, and your queries listened to and answered by knowledgeable and experienced gentlemen and women. Highly recommended.

Busy helpful staff average prices some good offers

Tuesday 27-Oct. 9:45am. Rang the stores telephone number continuously for 15 minutes with no answer. Pathetic customer service!