Spotty Giraffe Marketing

How often do you think about the people who interact with your business?
Do you talk to your customers pain points and aspirations on your website or social feeds, or does it honestly read more like a smorgasbord menu of the products and services you offer? ‘We do blah blah, we sell blah blah?’
I’ve got some news for you.....prospective customers ain’t interested in what you actually do. They are interested in how you can help them to fix their pain points! Does your marketi...ng message reflect that?
If your answer is Nope! You might need a marketing audit my friend.
You can do that by sending me a DM to arrange a free half an hour chat to talk about your customer communications and how they could be improved so you can gain more sales. #simples
#realpeoplerealresults #authenticmarketing #marketingcontent #marketingconsultant #fixingpainpoints #customercentricculture #growyourbusinesstogether #marketingaudit #commsaudit #customerlove❤️ #aspirations #psychographics #demographics #emotionaleconomics #bethesolutionseekers #businessgrowthexpert #businessgrowthstrategies #marketinghelpneeded #customerfocused #organicgrowthstrategy #marketingstrategies #boostyourbiz #businesswithheart #growthstrategies #realpeoplerealstories #yourmarketingdepartment #communicationstrategies #brandstrategymatters
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So, for those of you that didn't know, I also run a fabulous community for women with small businesses.
https://www.facebook.com/groups/790789688 029365/
The group exists to help you grow your beautiful business, by turning your marketing confusion into marketing success.
... Lots of free advice and strategies for marketing strategy, social media marketing and more.
Jump in if you'd like to take part in this collaborative community, we'd love to have you!
Membership and training courses coming soon.
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So, I know I’ve gained some new followers recently and wanted the chance to say Hi!
My job is to help businesses grow, so from now on I will be doing Social Saturday every week, so we can share the love and tell everyone what we do in our business.
So, tell me us what you do?
... üôå Share your business links and details with us here!
🙌 And, if you know another business, you’d like to high-five, share your love for them in the comments too.
I’ll be sharing in the comments.
Have a great #socialsaturday
Victoria
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This video is so empowering. It’s also one of the reasons that I preach about making authentic connections with your audience.
I don’t like bad marketing tactics that make people feel like shit, I don’t like marketing that forces me to make a split second decision using scarcity tactics. Not many of us do.
If you are going to be anything in your business today - be empowering, be inspiring and be authentic. Be the difference in your customers lives.
... Peace out.
Victoria
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üòÇüòÇüòÇ Making it to Friday! When being in business feels like.....

If you don't have time to film a video, slide shows are a great way of getting better engagement on social media. I used them a lot when I had a lot of products to talk about in one go, when I managed the marketing for a large independent retailer.
And as Facebook lets you add music to the show, it can really pep it up and make for an interesting post.
Here's one I made earlier. üôÇ
... Now what could you use in your business to create a slideshow for your customers?
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I'm doing some market research today, can you help me out?
What is the biggest challenge you face in marketing and growing your business?
Let me know in the comments.
... Victoria x
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So powerful and so true. My whole ethos is ‘put your customers first’. They are the reason you exist and their story is your story.
Great marketing should be about them, not you.
Solve the problem - Be the Solution.
... If you’re passionate about being the solution for your customers and you want your marketing materials to reflect that, send me a DM. I would love to help.
Victoria
About Victoria -
I am a passionate marketer with many years experience. I am a qualified Associate of the Chartered Institute of Marketing. I’ve grown social media followings from a few hundred to thousands organically. Boosted engagement on social feeds, promoted sell-out events, and more importantly generated bigger incomes for the companies I have worked for. I’m passionate about marketing, to me it’s an art form and I want that art form to help grow your business.
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It’s National Love Your Pet Day today.
How do I know? My trusty National Days calendar of course! It’s a veritable feast of content ideas for your social channels. (link in comments).
So I’m paying homage to my office dogs. If you’ve seen my website you’ll know them already - Billy the Bear and Boss Dog, Ernie.
... Stuck for social content ideas and would rather an expert did it for you to get great engagement? Give me a shout!
Victoria x
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This is my son in his car. He’s 17 and learning to drive. I had forgotten quite how scary it can be for a teenager to be on the road, when drivers are overtaking you or sitting up your arse whilst you are trying to get to grips with the basics. He took it all in his stride, and his willingness to learn and re-correct from his mistakes is going to make him a great driver. With practice he will get there.
It just reminded me of those of us who are just starting out or have a y...oung business, worried about making mistakes and watching more experienced businesses zoom past at 60mph. We’re going to make mistakes, we’re going to need to re-correct sometimes. But we’re going to make great business ‘drivers’ because our persistence and perseverance will pay off. 😊
So today I’ve decided to be more 17 😊 but with a big-fat shed load of marketing experience.
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Last week was a crazy one! Power-failures and a loopy week meant I didn't get to show up as much here to share marketing advice with you.
So what are you doing to show up with your customers today? And do they understand the value you can bring? I wrote this blog a few days ago, check it out - Why your customers might be saying no to you, and how you can change that.
https://www.spottygiraffemarketing.com/‚Ä ¶/why-your-customers‚Ķ

Have you ever wondered why your customers don’t always see the value you can bring, like you do?
I've been doing a lot of soul-searching about how to tell you that your customer is in fact, your hero. No, not the flappy-cape kind, but the kind you want to honour with your products and services. They are, after all the reason you are in business, yes?
I’m going to get straight to the point here, if they don’t understand the value you can bring, it’s because you’re not tell...ing them! You know the benefits that your products or services can bring, but I’ll bet a pound to a penny that you aren’t sharing those benefits anywhere except in face-to-face conversations, so your customers don't always get it. Am I right? Then you my friend, should read on to find out what's the dilio on that and how a simple shift in how you talk to them could get them saying yes.
https://www.spottygiraffemarketing.com/‚Ä ¶/why-your-customers‚Ķ
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No, it’s no the apocalypse! This is the view from my window yesterday. The day when I normally set up all my blogs and social feeds.
Storm Ciara had very different plans for my Sunday and not to be undeterred she took out not only our local substation, but an overhead power line and a 20 hour power cut ensued. No computer for me, or heating or hot water for that matter. üòï
If you have any burning questions not related to frazzled power cables and want to find out how I can he...lp you grow authentic relationships with your customers, get in touch. I'd love to hear from you!
As well as content marketing, I also offer the following services: Marketing consultancy | Copy Writing | Web Design | PR | Review and Crisis Management | Event Promotion | Print Design | Brand & Marketing Strategy
Have a great week and stay safe!
Victoria x
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