Stars Underlines Best Shop Awards

Triumph Fit Smart Bra launches as 7 in 10 European women reveal their breast size changes over time. The Fit Smart bra is the first product to be released from Triumph’s new Design For Life range and has been developed by the lingerie experts to adapt to changes and movements in a woman’s body, no matter what time of the day, month or year it is.
The Design For Life by Triumph with the new Fit Smart bra launches will be available in Triumph Stores across Europe, selected UK ...department stores (John Lewis, House of Fraser & Debenhams) and on uk.Triumph.com from March 2020.
The Fit Smart bra comes in four shades for launch; at launch, black, beige, light blue and terracotta, to complement all skin tones, wardrobes and occasions and retails at £40..
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Deadgoodundies.com– UK specialists in men's underwear and swimwear online retail - have been in the Brexit spotlight this week. Partner Jane Garner, who worked with the lingerie industry and contributed to Underlines for many years, is in the headlines after attending a Brexit event organised by the Department for International Trade. Jane founded DGU with Adam Davies in 2007 and today they sell over £1 million worth of men's underpants and male beachwear around the world ev...ery year. "The fashion and textile industry especially is waiting to see exactly what happens next. As an international online retailer Deadgoodundies.com is no exception, but we are well prepared because we already ship to customers in more than 80 countries and import boxers, briefs and male swimwear from all over the world," Jane explains. "The Jockey Y-fronts keyring, which I took along as an ice-breaker, caused much amusement. Discovering that there's a UK-based website selling men's undies and swimmers globally from Shropshire was a bit of a surprise to many delegates. Jane says they are keeping an eye on developments – following two websites (https://www.gov.uk/transition and the UK Fashion and Textile Association's https://www.ukft.org/lobbying-and-governm ent-relati…/brexit/) and signing up for newsletters and updates to keep on top of the latest advice.
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Happy Valentines Day 😍🥰 (artwork bokgoodall.com)

INDX Intimate Apparel takes place this weekend. 16-18 February. Visitors will be spoilt for choice with the huge selection of brands on show. There's a detailed guide to the brands showing in the latest issue of Underlines. Come by and see us at the show this weekend!

The new issue of Underlines will be with you today. Special focus on sustainability in intimate apparel in The Green Room, exclusive interview with Yossi Nasser (CEO of Gelmart Industries, largest private intimate apparel manufacturer), the launch of #MySize campaign by Panache Lingerie, our global survey of independent retailers and top consumer trends for 2020...

“LOVE YOU AND YOUR TRIBE - A GIRLIE WEEKENDER”
Winner of The Best Newcomer Award 2019 Coco-Boo Lingerie launch their new campaign, working with local Leigh-on-Sea businesses, the models for the campaign are existing customers of Coco-Boo and were recruited through an email marketing campaign sent solely to Coco-Boo’s existing customer database.

Fantasie campaign video. It’s who I am.

IT’S WHO I AM How Fantasie is Challenging the Portrayal of Gen X Women with Its New Campaign. The campaign, named Its Who I Am, sees Fantasie turn away from a traditional lingerie product shoot and instead lead with a campaign film that shares the stories of five women which tackles the representation of Gen X women.

Luxury French Lingerie House, Simone Pérèle, announces the launch of its first sports range, Harmony. Consisting of two sports bra styles and a set of control briefs, the range has been developed in collaboration with prominent coach and influencer, Lucile Woodward. The Harmony range combines high functioning technical fabrics and corset technology to ensure comfort and perfect fit, without compromising on the beautiful styling that Simone Pérèle is known for. Available in black, a pink lurex thread inlay and soft, elastic lace detail bring femininity and sensuality to the pieces. At the same time, the breathable, quick dry fabric and soft padding in key areas, ensures comfort throughout the workout.

HanesBrands UK are excited to announce a new way for retailers to view and buy products from across their leading brand portfolio (Playtex, Maidenform, Wonderbra, Shock Absorber and Champion), with NuORDER - an intuitive e-commerce platform that will bring all brands together for 24/7 quick and easy ordering. This exciting new B2B sales tool (a first for HanesBrands UK ) is designed to considerably enhance retailers buying experience by bringing the following benefits to r...etail partners: improved ordering experience – online ordering 24/7, opportunity to explore HanesBrands UK full product catalogue, check stock availability, view order history and re-order in seconds; deliver better service to customers – opportunity to meet customers’ needs faster with the ability to order on demand and access key information - size, colour, product availability and more and exclusive benefits and ‘first look’ at ranges. For more information and details on how you can activate your account contact your HanesBrands UK sales representative or customer services on 01483 291450. Alternatively, if you’re an existing retailer of HanesBrands UK, you can visit https://nuorder.com/hanesuk to quickly and easily activate your account.
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At the launch of Muse by Coco de Mer at the fabulous Sketch venue last night. One of the strongest collections ever (https://underlinesmagazine.com/…/coco- de-mer-spring-summer-…). Entertainment fab and a wonderful hand massage by Umar of Miller Harris!

The new issue of Underlines is out! It's full of amazing images from the Stars evening in November.The new issue of Underlines is out! It's full of amazing images from the Stars evening in November.

Wishing everyone a merry Christmas and the happiest of New Years. With love from everyone at Underlines Stars Awards. X

Official launch last night at Boux Avenue: Celebrity X Factor winner Megan McKenna is the smouldering star of Boux Avenue lingerie's Christmas 2019 Campaign.Showing off pieces from the lingerie label's luxury capsule collection titled 'Bouxtique', Megan is the perfect face and 'body' for the high street brand. Megan said of the campaign: “This has been such an exciting campaign to work on and I’m so grateful to have had this opportunity with Boux Avenue.
“I love the new collection and felt so confident wearing the pieces. I’ve always shopped at Boux Avenue, so I really hope this campaign encourages everyone to treat themselves, friends and family this Christmas.”

Too soon for a TBT? We don't think so, it was so much fun at The Stars Underlines Best Shop Awards a couple of weeks ago that we thought we should share some more pics. If you haven't seen them yet check out the Photo Booth pics online https://starsunderlinesbestshopawards.com /stars-awards-201…/