Sweet Dreams

East Anglia's premier lingerie and swimwear destination store

We are a family run, independent, specialist lingerie shop established 18 years ago.

Many of the lingerie brands we sell are amongst the best in the world but you won't find them in the big stores, we have chosen them for their exceptional fit, comfort and value for money.

Something else you won’t find in the big stores is the level of service you will receive from our staff. We are dedicated to providing you with an expert fitting service, in depth product knowledge and a personal touch.

Specialist maternity and mastectomy fitting.

Mariejo, Prima Donna, Empreinte, Aubade, Triumph, Fantasie, Freya, Lejaby, Panache, Charnos, Lepel, Royce, Seafolly, Maryan Mehlhorn and many more.