The Firepit

The Firepit

The Firepit is a creative content division, innovation centre and state of the art recording studio supporting Warner Music’s artists, labels and partners.

In addition to producing short and long form visual content, supporting brand partnerships and recording music, The Firepit will incubate emerging technologies for Warner Music’s family of labels, helping them to create fresh, original and inventive campaigns as well as developing new commercial opportunities for their content.

The Firepit is based at Warner Music’s London headquarters.

Max Lousada, Chairman & CEO of Warner Music UK said, “The Firepit grew from our commitment to telling our artists’ stories in the most vivid, compelling and powerful ways possible. It’s not enough for people to simply hear our artists’ music or see the content they create, we want them to really listen; to watch, to engage, to react and to connect. Placing the creative process at the heart of the organization will give us a dynamic space in which we can pioneer rich, immersive experiences for fans and unlock new promotional and commercial opportunities for our artists. ”