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With nearly 60% of executives saying they would choose video over text content if shown both, it’s important to have video as part of a content marketing strategy when looking at ways to not only drive lead generation but offer something visual and engaging to really tell a story. http://bit.ly/2Gfn09s

In an age of social media, marketing automation, email marketing and CRM, marketers often forget that their website remains their most important digital asset: http://bit.ly/2Ioz7od

Here are three ways in which AI can deliver great customer experiences for retailers and other types of organisations. http://bit.ly/2ImzI9Z

Image and video content is playing a pivotal role in social media marketing; find out why it makes sense to leverage a visual content marketing strategy and which are the best visual content design tools: http://bit.ly/2Dexx40

To make sure that your business has the strongest possible cash flow, use our handy checklist of ideas to help optimise your cash flow position: https://bit.ly/2MksfqN

The Difference Between PR And Advertising, And Where The Lines Are Fading: https://bit.ly/2Ifj4bt

Brexit increases uncertainty as over the past three months, only one in ten (11%) small firms have taken on new staff, according to the latest SBI. The figure is at an all-time low. A similar proportion (12%) are actively decreasing headcounts. https://bit.ly/2TCzT1P

The latest research from FSB shows the vast majority (84%) of small firms report being paid late, with a third (33%) saying at least one in four payments they’re owed arrives later than agreed. To make sure that your business has the strongest possible cash flow, use our handy checklist of ideas to help optimise your cash flow position: https://bit.ly/2MksfqN

Most successful SMEs were found to have invested in content marketing and their success was attributed to quality content, a well thought out content strategy, and right investment in content distribution channels: https://bit.ly/2U6f0Bg

https://benshorrock.typeform.com/to/cvXqv 8

Happy Mother's Day to all the wonderful mums out there :)

Up until recently there was a firm belief that the longer content remained accessible the more impactful it would be. Now there is a swing towards short-lived content: https://bit.ly/2ThFlqJ

Five Must-Try Tactics For Better Content Marketing according to one report, 49% of business-to-business (B2B) buyers rely more on content to research and make purchase decisions but many businesses still don’t have a consistent set of content marketing best practices and lack achievable goals: https://bit.ly/2WcqmR4

Content sets itself apart from other divisions of digital marketing like social media marketing or search engine optimisation (SEO): https://bit.ly/2TmoFPa

Great working with Sestini & Co on their marcoms around the Spring Statement #marketing #socialmedia #blogs #finance #tax

Good to know!