Translatemedia

Google tends to offer a wider range of content services in English. But when it comes to smaller markets, Google doesn’t always offer the same service that customers in larger markets have come to expect.

What can brands learn from WeChat’s new search feature and how can they optimise their content to target its 1 billion monthly active users.

What are the implications of Google's EAT scoring system and how can you optimise your eCommerce site with EAT in mind?

'Sex sells'. It's a common phrase you'll hear in the advertising industry. But does this statement really hold up in every market? #marketing

Direct mail marketing may be the old warhorse of traditional marketing. But with the application of AR, it's now taking consumer engagement to new levels. #augmentedreality #directmail #marketing

When launching a digital product in new markets, organisations need to carefully consider how it will be received by international audiences in order to maximise its growth potential. But localisation can only get you so far.

Although advances in modern technology are seen as a contributing factor of language loss, can technology help to win the long game of language preservation?

With billions of internet searches performed around the world each year, how can marketers use Google Trends to better understand their target audience in international markets? #marketing #googletrends

With AI-based technology making notable achievements in multiple industry sectors, how can AI help the way retailers interact with their customers and improve business efficiencies in the future? #retail #ecommerce #artificialintelligence

https://www.translatemedia.com/…/unders tanding-consumer-in…/ #retail #ecommerce

Consumers have a well-developed sense of what they do and don’t like about online shopping. It’s advisable to pay attention to common customer bugbears and check you’re avoiding them. #retail #ecommerce

Clothing sizing may seem like a trivial concern but it’s been the hill that many international clothing brands have come to die on. So how can brands get creative to overcome the sizing hurdle? #ecommerce #retail

The Cluetrain Manifesto argues that it was always conversation rather than a transaction that defined early businesses. A notion that still has a great deal to teach businesses today – particularly those reaching out to new markets. #marketing #consumerbehaviour

Data privacy isn’t just about compliance. Offering transparency over privacy policies and helping consumers to tailor their data preferences could provide long-term benefits to business when gathering customer data. #privacy #transparency #ecommerce #consumerbehavior

https://www.translatemedia.com/…/group- buying-market-becom…/ #retail #consumerbehaviour

With resource constraints and new markets to navigate, how can consumer goods companies thrive in the new world of global business? #consumergoods #consumerbehavior #retail #ecommerce

With 300 million monthly active users, the group buying app Pinduoduo has grown rapidly and is now thought to be a threat to giants such as Alibaba and Tencent. #groupbuying #ecommerce #socialcommerce

Strategic pricing is at the heart of retail competition. But what are some of the challenges you need to look out for when launching a product in new markets? #positioning #brandpositioning #retail

With social commerce booming in China thanks to apps such as WeChat. Will brands in the West ever get a taste of similar success? #socialmedia #socialcommerce #ecommerce